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Get the idea? That keeps it tidy with not too many links on every page. There should be some navigation links, however, that are on every page. You might provide the following text links at the bottom of each page:Home: your visitor should be able to get back to your home page from any page on your site.About us: you should have a web page that gives some background about yourself and what there is about you that should persuade a visitor to believe you or purchase from you.Contact: your contact page should contain at the very least an email address. A postal address and fax and telephone number also give your visitors some confidence in you. If you are not afraid to be contacted, then you must be trustworthy.Disclaimer: legal disclaimers may be appropriate and these are best written up for you by a solicitor, of which there are many advertising this service on the internet.Site Map: if your site is large, an easy to read site map should be available and search tool would also be useful for a large website, so that your visitors could search your site for what they are seeking.Where appropriate any landing page for visitors, including your home page, should an opt-in form. If your visitors are allowed to leave your site without leaving an email address you will likely never get them back. This should also be provided on any other page that visitors are directed to from your adverts, such as sales pages, etc. A testimonial page is sometimes useful for sites that provide services, and you must make it clear what your payment methods and delivery services are. Most people making a purchase like to know how long it will take for their purchase to arrive.Although your payment methods might be dictated by your payment processor, wherever possible allow credit card payments, and payments by PayPal, check and internet bank transfer. By curtailing any of these, you could lose customers.There are other options for web pages, but these are generally what to put on your website without packing it so full that there is no room for content. Don’t forget to give lots of information about your product or service. Put yourself in your visitors place, and if you are happy with what you are being provided with, then they also might be.
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