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1) Physical Product If you sell a physical product, your customers must either be able to buy your product directly from your website or request more information about your product from your website. Check out services like Clickbank, and Prostores to find out the best means of selling your wares. 2) Service If you offer a service, your customers need to understand exactly what your service entails, and what differentiates you from the competition, within the first few lines on your website. In addition, you need to give your customers a reason to part with their contact details and other personal information so that you can build up your database. Additional 'Free Information Product' revenue generation methods detailed below may also be relevant. 3) Free Information Product If you offer a free information product, your product needs to be interesting, informative and relevant to the consumer. It also needs to be based on in a field where you can monatize (generate a revenue stream from) your content and offer relative products and services based on contextual adverts like Google Adsense or the Yahoo Publisher Network. Affiliate links from brokers such as Commission Junction and pay per click impulse merchandising specialist, Chitika should also be considered. 4) Information Product for sale If you wish to offer an information product for sale, you need to be a specialist in your field, with a unique angle in a marketplace willing to pay for new information. However, you still have to give some content away for free. You have to whet your readers' appetite for more. A good idea is to aim to collect email addresses to begin with. Then you can stay in touch with your future customers until they make a purchase. When aiming to sell an information product, you can still use contextual and affiliate advertising. But bear in mind where the majority of your income comes from. Make sure that you test whether or not conversion rates mean that you should actually be giving away everything away free and relying on advertisements for your income. 5) A Combination of the above Offering a combination of the above may appeal to more consumers and help you gain a faster and stronger reputation in the marketplace. However, unless you're able to concentrate full-time on this project you're probably better to focus on as precise and unique a proposition as possible. © Copyright 2006 www.BuildYourOwnBusiness.biz
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David Bain is founder of the independent business articles resource, www.BuildYourOwnBusiness.biz. BuildYourOwnBusiness offers the latest business news & management advice on how best to build your own business - business articles on Strategy, eBusiness, Change Management & much, much more.
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