Why Create a Brand?

If you take all of the things we have mentioned about your company name and how it is displayed, you will be ready to create your own brand. A brand is more than a name but it starts with how you deal with customers, and how customers perceive you. A brand also entails having a logo that is easily recognized and is also identified with your product or service.
When you are creating a brand, you need to look at many facets. Brands are not just rational facts; they play into the emotions as well. Your corporate identity, personality, and other things all come into play. Your message will need to be consistent and it must grab the audience. You will need to decide:

• How to develop the content or the words that talk about the brand


• What technology to use in promoting your brand


• What style you want to portray - whether it is play, or professional


• How the audience will interact with your brand


• What level of customer service will be associated with your brand


• What stationery will you use (letterhead, envelopes, labels, business cards, communications, memos, everything that goes into print or on the web)


• What colors will you use


• What name will you use for your company


• How will you answer your phone and cell phone


• What follow-up system will you use (yes, this fits into branding as part of customer relations)


• Will your logo on everything that goes out to customers or prospects

Article Source: http://www.content.onlypunjab.com

Bette Daoust, Ph.D. is a speaker, author (over 170 books, articles, and publications), and consultant. She has provided marketing, sales, business development and training expertise for companies such as Peet's Coffee & Tea, Varian Medical Systems, Accenture, Avaya, Cisco Systems to name a few. Dr. Daoust has also done extensive work with small businesses in developing their marketing, training, and operational plans. You may contact Dr. Daoust at BizMechanix.com. You may also view her latest publications at BlueprintBooks.com. Dr. Daoust also writes for the National Networker theNationalNetworker.com.

Please Rate this Article

5 out of 54 out of 53 out of 52 out of 51 out of 5 

Not yet Rated