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New business owners yield distinctly different results for two different markets -- based on timing.Research conducted on the purchasing patterns and behaviors of new business owners reveals an interesting pattern in the time frame of their spending. When marketing to these consumers for travel and home offers, timing is everything. And yes, I did call them consumers!Not surprisingly, recently surveyed new business owners have indicated that during the first six months of their business launch, they were heavily focused on their business and many of their regular purchasing patterns had dramatically changed.Travel and Home Improvement companies need to consider their timing when crafting and mailing offers. Home Improvement mailers should wait a minimum of six months before mailing to new business owners. Research shows a sharp decline in home improvement related purchases by new business owners during those first six months, and an equally sharp increase after the half-year mark.If using aged new business data is something that you have difficulty wrapping your mind around, you'll be happy to know that new business owners are excellent targets for the leisure industry. New business owners are 3 times more likely to book a vacation outside of the US than the typical consumer.Incidentally, cruises rank among the top choices by new business owners.Two different industries, same target market, completely different results.Timing is everything.
Article Source: http://www.content.onlypunjab.com
Darren Amato's BLOG is located here : www.darrenamato.com/
Darren Amato is the Vice President Of Sales for American List Counsel, a Princeton, NJ based direct marketing and consulting firm.
Darren.Amato@alc.com (609) 580-2952
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