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Mary looked forward to her weekly meetings with her psychologist, she said, not because she was traumatized, depressed, or otherwise mentally impaired or especially fragile.“I used her as a coach,” she recalls with pride.“Without the structure of having to report my week to her, I would have DRIFTED way off course!” she maintains.The coaching industry is booming, not so much because coaches are trained in psychology or communications or business. Most aren’t.They might have taken a class or two or even achieved “certification” from one of dozens of commercial entities that hatch coaches on a regular basis. But unlike consultants, most coaches are not experts, nor do they hold themselves forth as such.Primarily, they help their clients with such mundane tasks as goal setting, time management, and strategic planning. They assist in sorting out values and needs and goading their clients to take action.Without a coach, as Mary can attest, there is the common tendency to veer off course and to allow dreaded “slippage” between what one intended to do and what he or she actually accomplished.When you have someone else to whom you must report, even if you’re paying the person, and perhaps especially because you’re out of pocket, you tend to stick to the knitting and get more done than you would if you were only accountable to yourself.This makes coaching especially appealing to heads of small enterprises and to solo business types who don’t have a group of professional cronies or cohorts with whom they can compare notes and share war stories.Years ago, a San Francisco entrepreneur opened a store front business and hung a sign in front offering the services of a “Professional Listener.” Legend has it that a line formed around the block for this stripped down but unique product.Coaches may be the contemporary equivalent.Costing no more than an average plumber or accountant, they provide something people seem to want and need and are willing to pay for.Whatever they charge, it’s cheaper and less frustrating than having to endure needless drifting and slippage!
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Dr. Gary S. Goodman is the best-selling author of 12 books and more than a thousand articles. His seminars and training programs are sponsored internationally and he is a top-rated faculty member at more than 40 universities, including UCLA Extension, where he has taught since 1999. Dynamic, experienced, and lots of fun, Gary brings more than two decades of solid management and consulting experience to the table, along with the best academic preparation and credentials in the speaking and training industry. Holder of five degrees, including a Ph.D. from the Annenberg School For Communication at USC, an MBA from the Peter F. Drucker School of Management, and a law degree from Loyola, his clients include several Fortune 1000 companies along with successful family owned and operated firms across America. Much more than a “talking head,” Gary is a top mind that you'll enjoy working with and putting to use. He can be reached at: gary@customersatisfaction.com
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