Home | Business | Branding
We all know, some of us too well, what can happen when we do not set boundaries in our personal lives; does the term “door mat” ring any bells?I know that sounds harsh but I’d be lying if I didn’t say there was a time when I did not set proper boundaries in my personal relationships and it felt as though others were wiping their dirty boots with me and not loosing a wink of sleep over it! Can you relate?Failing to set solid boundaries in business, particularly as solo pros and small business leaders, can not only affect you personally but it also spills over into the perception others have of your personal brand. Setting clear and consistent boundaries is essential to ensure that you express what your brand and business stand for, which will increase your client attraction potential.In part 1 of this article, I shared the first and most important ingredient for brand success and that is to Define Your Role. Here, I share the remaining three key ingredients to whipping up a brand that brings you wild brand success:Set LimitsDefining your role sets the stage for creating limits in your business. Do you return phone calls or accept meetings after hours? What about your cell phone? Is it available to your clients 24/7? In your business, those limits are your choice and are yours to protect.It is not uncommon to launch your business and have zero limits. After all, you’re in building mode and you feel you must accept whatever client(s) come your way – slicing, dicing, julienning your services, whatever it takes to build a more solid foundation. You DO have a choice. If you set limits early in your business it may be slower to grow BUT you will create a brand experience that is consistent from the onset of your business. Again, the choice IS yours.Just Say “No!”Some formulas never change. Just as 1+1=2, setting limits means you will be faced with having to say “no” to some things. There’s no question that this can cause your palms to sweat like a pan of vegetables, but understand that many of the prospects you’re presented with will appear as opportunities when in fact, they are time and energy zappers and leave a bad smell in your brand kitchen. The key to knowing what to say, “yes” to and what to reject is being clear on:
Article Source: http://www.content.onlypunjab.com
About the author: Liz Pabon, “The Branding Maven,” is inspiring, motivating and empowering - but most importantly, she’s effective. A speaker and author on the topic of personal branding, Liz delivers insights and principles that are proven to achieve WILD SUCCESS. Liz publishes the weekly Keys 2 Wild Success! ezine. If you're ready to ATTRACT amazing clients, set yourself APART from the pack, make a lot more MONEY, and have a lot more FUN in your small business, get Liz’s FREE WEEKLY TIPS by going NOW to www.thebrandingmaven.com!
Please Rate this Article
5 out of 54 out of 53 out of 52 out of 51 out of 5
Not yet Rated
