- Google AdSense and Blogs By :
If you have a blog, or are thinking about starting a blog, then you are definitely going to want to read this article. It’s all about how to line your pockets with money that’s just waiting to be made without working much harder than you already are. - Writing and Walking – Beating Writer’s Block By : Jagdeep
Writing and walking are a seemingly odd mix of topics for an article, but they go well together. Particularly if you write during breaks in your walk. - Do You Really Need A PR Company? By : Paula Gardner
If you're wondering whether you should be hiring someone to help with your PR or whether you can actually do it yourself this article should help you decide. - How to Rev Up the Media Engine By : Nancy Fraser
7 tips on how to get free media attention using PR. Think you can and you will find a way to make it so! - More Public Relations Advice from the PR Doctor By : Glenn Ebersole
The reputation of a company or organization is an intangible asset, but it is an extremely important and valuable asset. Some people believe and have written that a good reputation is an organization's most priceless asset. Unfortunately businesses face inevitable crisis situations with the potential to seriously damage a good reputation. - How to Hit the PR Jackpot By : Leslie McKerns
You want to be interviewed and need to know how to be newsworthy and how to hit the PR Jackpot. Here are some top tips from a PR expert on how to get noticed in the press. - Can Mixed Martial Arts Survive With Only One Big Show? By : Yoshi Kundagawa
Ultimate Fighting Championships bought Pride FC for $70 million. Is this a good thing? - Why News Releases Are Quickly Tossed Into The Trash, According To Your PR Doctor By : Glenn Ebersole
Did you ever wonder why your news release never resulted in an article or story in the media to which it was sent? Or did you ever wonder if the release was ever read? Do you know why some news releases always get tossed into the wastebasket? Your PR Doctor and your strategic thinking business coach shares the following several reasons why news releases end up in the trash. - Ten Tried & True Ways To Irritate Reporters, According To Your PR Doctor By : Glenn Ebersole
Do you know what really irritates reporters? Many business people are totally uneducated as to how the media works and totally unprepared to deal with the media. And every day those people do things that totally irritate reporters. To help you become aware of and then avoid these irritating behaviors, your PR Doctor and your strategic thinking business coach has listed ten (10) tried and true ways to irritate reporters. - Ten Survival Strategy Tips For Hostile or Sensitive Media Interviews By : Glenn Ebersole
Have you ever been interviewed by the media in a hostile or sensitive situation? Did you feel prepared to handle that interview? Do you ever notice or even pay attention to how many times people are embarrassed or made to look foolish or ignorant during tough interviews? Do you realize the positive impacts that can result from a superb performance in those hostile interviews? Well, if you have noticed and do realize the potential benefits of strong interview performance, what have you done about it? If you want to increase your preparedness when coming under fire from the media or when being interviewed on very sensitive subjects, then you might be open to some advice to help you in your future experiences. Your strategic thinking business coach offers the following ten (10) survival strategy tips on handling sensitive and hostile interviews. - Tips On How To Strategically Plan For A Successful Media Conference By : Glenn Ebersole
A majority of information sent to the media today is through media releases. Another very powerful delivery method is the media conference, where your company spokesperson makes important and newsworthy announcements. Please note the words "important" and "newsworthy." Media conferences provide a great platform to reach multiple reporters at the same time and give wide prominence to your story. It also is critical to remember that there are challenges and risks in planning and conducting media conferences and it is extremely important to strategically plan them. Here are some tips from your strategic thinking business coach to help ensure your media conference will be successful. - Your PR Doctor's Tips for Getting Media Attention on Radio By : Glenn Ebersole
One of your "PR Doctor's" favorite public relations elements in an integrated marketing communications plan is talk radio. Talk radio provides opportunities for profit and non-profit organizations to gain extended exposure in an interview format. And there are many opportunities that exist in communities around the United States to capitalize on this media offering. And many times these radio stations are very eager to find new people to interview about new and interesting subjects.Many radio stations have public affairs programs that are prerecorded and then aired on weekend mornings, particularly Sunday. These programs provide an opportunity for you to have your spokesperson and your message in an uninterrupted format or in discussion with others who have similar causes, interests or issues. Here are 10 tips for getting your company or organization's message on radio. - Strategic Thinking To Media Visibility - A Healthy Media Visibility Prescription From Your PR Doctor By : Glenn Ebersole
Are you getting your name, photo and the name of your business in the newspapers and professional publications? Or are you reading stories about your competition all the time? Do you have a dismal record of getting articles published? How healthy is your media visibility? It is critical to understand that the media is not in business to promote you or your business. The media’s role is to produce articles of interest to their readers. That means you need to provide interesting and relevant information to the journalists so they will want to publish your article. Here is a prescription from your PR Doctor on how to gain healthy media visibility. - Your PR Doctor's Ten Top Reasons To Tell You It's Time To Hire A Publicist or Public Relations Firm By : Glenn Ebersole
Today’s businesses and business professionals wonder how they can possibly know if they need to hire a publicist or a public relations firm. Obviously there are many factors to consider when making this decision. To provide some guidance to businesses, here are ten top reasons that provide confirmation you need to hire a publicist or PR firm. - 21 Proven Ways To Use PR to Build Your Brand - Part Two By : Thomas Murrell
Public relations or PR is the best way to build your personal or professional brand.Many people think PR is about 'spin' but it is about building strong relationships with all your important stakeholder groups.How can you build your brand using PR? Here are the second seven of 21 tips. - The Top Ten Public Relations Errors That Are Hazardous To The Health Of Your Media Relations By : Glenn Ebersole
Developing and maintaining strong healthy media relations and positive media coverage is a real challenge. Today we have a very competitive and a 24/7 information overload news environment. Your "PR Doctor" and other professionals must adapt to the increasing importance of electronic communications and related technologies to remain professional and competitive. And strategic thinking and processes to manage PR programs and campaigns have become essential. - Use A Press Release To Explode Your Business Presence By : Brian Queenan
Use press releases to get your online or offline business known from the free publicity that it will bring to your business. - Optimize Your News Releases By : Harry Hoover
Today's news release is written differently than those from the past. It still needs to be newsworthy and it needs to sound like a human wrote it. However, you must include the right keywords in it to take advantage of the web. Let's examine some news release optimization techniques. - Digitize Your News Releases By : Harry Hoover
Some say Ivy Lee invented the news release in 1906. But since its invention, a news release only rarely has scored anyone a placement in the New York Times. However, the news release is not dead. It has evolved into a powerful tool for publicity and driving web traffic. Written and distributed correctly, a news release can provide a real boost to your online PR program. - Beyond Self-Promotion - Why Good People Should Sell Themselves By : Molly Gordon
I hope this article will help you start exploring your attitudes toward selling and self promotion. - How To Write A Good Press Release - Press Release Writing Tips By : Mark A. Abrahams
Here are some press release writing tips to write a good press release. A well written press release will get you a lot of free publicity. - Effective Business Cards Design for Realtors By : Natalie Aranda
Many times realtors will show you several properties and then leave you to think about which one to buy. In fact realtors find themselves leaving their realtor business cards many times to close the deal. As a result these realtor business cards need to be designed really well to help potential clients make the right decision to go with you! - Business Cards Design for Musicians By : Natalie Aranda
There are so many types of musicians out there that it is important to differentiate yourself on your business cards. So, what should musician business cards look like in order to get the necessary attention and portray a little bit of the story? The following suggestions are just a few ideas for musician business cards. Remember that color business cards are important for all musicians no matter what to grab attention. - Business Cards Design for Photographers By : Natalie Aranda
People have business cards so that they can increase their business. So, individuals should really take note of what their business cards look like and if they really promote business or not. For example, a photographer who uses business cards should really think of good business card designs that not only show off their work but also provide the important information for clients. - Ladies - Raise Your Purses! By : Jessica Bernard
Introducing 'The Little hook™' — the hip new fashion accessory for Hollywood stars and their purse. - Tell Me About It - Testimonials As A Small Business PR Tool For Free Publicity By : Barbara Rozgonyi
Whenever I think my experience can help someone make a better decision, learn something new or contract with an industry leader, I often email a quick testimonial, send off a video or step out in front of a video camera to give them a snapshot of my story they can use in their marketing. In this article written by Barbara Rozgonyi, founder of CoryWest Media and creator of Panoramic PR, you'll learn the five steps you need to take to make telling your story about using someone else's product perform as a powerful free publicity tool. - Increase Free PR Exposure by SEO Optimizing Your Press Release By : Ron Johnson
When thinking about the press release or free pr most companies may think, the document is just an obscure piece of the communication strategy that does not get much attention. - Free Publicity is Yours with Newsworthy Information By : Lisa Manyon
Free publicity is valuable because it is often more convincing than advertising. People believe a news story more readily than they believe an advertisement. The perception is that you must be doing something right if your products or services are featured in the news. - The True Meaning of Public Relations By : Mario R. Churchill
Samantha Jones, the wild one in "Sex and the City", is in public relations. Public relations is the method of communicating among organizations. Through this industry, a business builds up, sustains and manages the image it would want to project to other establishments. - Press Conference By : Mihai Andrei Ionescu
Aspects covered when organizing a press conference:Press communicate (conception and distribution);Press Release (Conception and distribution);Media kit; - The Importance Of A Well Written Press Release By : Johnathan Spencer
Press releases are extremely powerful ways to get your business noticed, but if they are not written in a specific style, then they are simply not useful. What style are we talking about? In this article, the author details what elements successful press releases pay attention to, and gives you everything you need to know in order to produce an effective press release. - The Potential And Benefits Of An Effective Press Release By : Johnathan Spencer
Are you aware of how powerful press releases can be? Press releases have numerous benefits and if you are not using them for your business, then you are at a disadvantage. - Seven Simple Strategies To Increase Your Visibility In The Media By : Glenn Ebersole
Do you ever notice or even pay attention to how many times your competition appears in the media? Did you ever wonder how or why the same professionals are interviewed as experts in the media? Do you realize the positive impacts that can result from your visibility in the media? Well, if you have noticed and do realize the potential benefits of media attention, what have you done about it? If you want to increase your visibility in the media, then you must commit to implementing some simple strategies to do so. Your strategic thinking business coach offers the following seven (7) simple strategies to gain media attention and visibility. - JetBlue '07 Valentine's Day Crisis - The Case For Chief Reputation Officer (CRO) By : Emmanuel Smart
JetBlue's crisis response in the airline's Valentine's Day debacle has been superb. Because they are, by themselves, reactive, they miss crucial valuable elements - benchmarks and right timing to launch, creating uncertainty amidst too many unknowns. A proactive stance delivers predictable solutions. A chief reputation officer or CRO, however, fiercely protects this invaluable, yet fragile company asset, suggesting that a kairos (well timed and measured) response would reduce uncertainty and likely produce better, more predictable results. - Blogging for Traffic and Dollars By : Ron Tyler
The power of the Super Blog is just around the corner. A hybrid product that allows the user to combine many widget type attributes into one blog and run on autopilot has tremendous value. The Super Blog concept does as much as what 10 to 12 sites might do separately. By combining the functionality into one blog economies of scale are obtained along with a significant reduction in maintenance. - The Super Blog Is The Ultimate Tool For Media Communication And By : Ron Tyler
The Super Blog is the ultimate tool for media communication and in the process eliminates the dreaded PR rejection - How To Give Great Media Interviews By : Leslie McKerns
Take responsibility for giving a great media interview. Here are five top tips to make your media interview outstanding and contribute to a great article. - 21 Proven Ways To Use PR to Build Your Brand (Part One) By : Thomas Murrell
Public relations or PR is a very cost effective way to build your brand.My definition of PR is building goodwill with strategic stakeholders through effective communication.So in a practical sense how can you build your brand using PR. Here are the first seven of 21 tips. - Public Relations Promises Publicity By : John Bradley Jackson
People often confuse public relations with advertising. PR is the effort that creates publicity for your product, service, or company; this publicity is perceived as not being paid for by the company or individual. PR is communicated by third parties such as newspapers, radio, television, or e-zines. Generally, PR is deemed to be credible and is believed since a third party delivers the message. - Crisis Communications Done Right: How Jet Blue Will Weather the Storm By : Aileen Pincus
A winter storm spiraled discount airline Jet Blue into crisis, but crisis comunications may help repair the airline's damaged reputation. Crisis communications coach and media trainer Aileen Pincus discusses what the airline and its quick thinking CEO did right. - Why Local Media Personalities are Dying to Get Your Small Biz Press Release By : Caroline Melberg
You can help the media, and especially media personalities, with your Small Business Press Releases which in turn will help your business. - How To Be More Media Savvy and Less Media Ignorant. Tips From Your Strategic Thinking Business Coach By : Glenn Ebersole
Too many people in business today are not media savvy and continue to make one mistake after the other in their dealings with the media. It is important for business people to become more media savvy and less media ignorant. There needs to be a commitment made to learn more about working with the media in a positive way. Based upon more than 35 years of experience in working with the media, your strategic thinking business coach created a list of ten (10) tips on what to avoid doing when you work with the media in order to foster more positive media relations. Here is the list of actions to avoid: - Dealing With the Press: An Ultimate Challenge By : Mihaela Lica
How many times were you misquoted? Too many? Often? Always? Never? Depending on how you answer this question you’ll know whether you were able to send your message right or not. - Importance of an Effective Community Relations Program By : Martin Cohn
In today's environment of public suspicion, gaining and maintaining public consent to operate has become an on-going, top management concern for most businesses and large organizations. Community relationships are effectively maintained primarily through engagement with various publics and audiences within the community and your organization. - Grand Opening Findabirdhouse.com By : Ken Garratt
Findabirdhouse.com offers quality hand selected bird houses, bird feeders, bird baths, seed, ponds, and garden art for its customers. - Publicity Ideas for Small Business Owners - Part 1 By : Letitia Wright
Many times small business owners need great ideas for publicity for the next few months. There are so many things happening in the news that a small business can use, I thought I would start writing articles to remind business owners to get out there. You have to go and stimulate publicity. - Media Training: Credibility is the Key to Success By : Lou Hampton
The key to a company's credibility lies in its ability to communicate. In times of crisis, this communication becomes more important than ever. To paraphrase a former General Electric slogan, in times of crisis, credibility is our most important product. Here are 6 ways to maintain credibility during crisis. - Media Training--Blog Power By : Lou Hampton
Blogs allow anyone with an Internet connection to reach a potentially large audience with minimal cost. With such a far-reaching impact, it's no wonder businesses large and small are jumping on the blog bandwagon. Yet despite the surge in blogs, very few media training firms include blogging in their programs. Here are 5 steps to a powerful blog. - Press Releases: Writing a Great Press Release By : Garry Gamber
A press release follows a simple and fairly standard form. Those who receive press releases demand simple, straight-forward, and interesting releases and those who deliver such press releases stand the best chance of having their story become published. - Public Relations By : Ismael Tabije
Public relations is the art and science of managing communications between an organization and its key publics to build, manage and sustain its positive image. - Why so many states are legalizing gambling? By : Edward Curtis
For many years gambling has been outlawed in most of the United States, but recently several states have made the move to legalize gambling in one form or another. In this article we will look at why these states decided to make the change - The 21 Storylines Even The Most Cynical Media Will Love (part three) By : Thomas Murrell
What storylines do you use to hook the media to build your business and brand?If your engagement with the media were a boat, what boat would you use to float your ideas?Stories help build brands. Especially in a low trust world, so your stories must be both authentic and engaging.Most brands don't rely on just one storyline. They use several depending on the audience they are trying to reach.Here are the third (and final) seven of what I call The 21 Storylines Even The Most Cynical Media Will Love: - Partnering with Non-Profits to Jump-Start your Publicity By : Diana Laverdure
A PR pro gives solid tips on how to achieve maximum publicity exposure for your good work with non-profit organizations. - How I Got Publicity for My Business on National TV and What I Learned Getting There By : Mahesh Grossman
A while back, I decided it was time to get some publicity on national TV to promote my book and ghostwriting services. Shortly after setting that goal, I accomplished it by appearing on Fox & Friends, the national morning show on Fox News Channel that reaches millions of people across the country! - Healthcare Communications Set To Take Off By : Chandramouli N
After the telecom thunder and the retail rush in India, Healthcare seems to be the next biggest bet for everyone. With promises of many billions of Indian Rupees, large diversified conglomerates such as Reliance, Birlas, Tatas are all betting their money in the Indian healthcare delivery space. As has been with other high growth sectors in India that witnessed a rapid meteoric rise, those who don’t jump into the bandwagon quickly are likely to miss the speeding bus completely. - Old Accounts In New Agencies By : Chandramouli N
You know the maxim of bottles & wines right? I have a theory that says that old wine in any bottle has to taste better. If the taste is not to your liking, chances are that its time to change your drink. - Powerful Business Etiquette Tips By : Glenn Ebersole
Have you observed social gaffes and just plain inappropriate behavior at business meetings? Have you ever seen someone make a fool of themselves in a business meeting? Do you feel comfortable in knowing what to do as proper business etiquette in a business meeting? It is very important to know proper business etiquette because it is very critical to your image and the relationship building process. In my business career and in particular, during my business coaching endeavors, I have learned some very powerful tips to help avoid mistakes in business etiquette that are so easy to make. Here are ten (10) of my favorites. - Powerful Strategies For Meeting And Greeting People By : Glenn Ebersole
Every day in every businesspersons life, there are many meetings and greetings. And many of those are an initial contact were you want to ensure you make a strong positive first impression. Still others present great opportunities to enhance existing relationships. So if we think strategically, what simple strategies can we use to ensure successful meetings and greetings? The ten simplest and most effective strategies for meeting and greeting people that I have discovered and used are: - Free Advertising With Publicity - Part IV By : Nicholas Tan
There's little doubt that successful people want to surround themselves with other successful people. - Free Advertising With Publicity - Part II By : Nicholas Tan
The trick is to make sure your press release is a newsworthy event. - A Positive Look at Media Interviews and A Prescription For Successful Media Interviews By : Glenn Ebersole
As you read the headline, I can almost hear some of you asking, "How can there be anything positive about media interviews? I would rather go for a painful visit to my dentist than participate in a media interview". Well, I want to tell you that in more than 35 years of media interviews in my professional career, I remain positive about media interviews and will share some thoughts with you. And just in case you might believe that all those media interviews were fun & friendly, I can assure you they were not. Here is a prescription for successful media interviews. - Thirteen Strategic, Creative and Inexpensive Ideas to Create Awareness For Your Business By : Glenn Ebersole
Business owners and managers want to create awareness of their business. And many times they want to (or have to) create that awareness with a very small or no budget. This presents a challenge so one needs to apply some strategic thinking to do this. Employing some strategic thinking, here are thirteen (13) strategic, creative and inexpensive ways to inform your existing and prospective customers and clients know who you are, what you do, and what core values you exemplify in your business. - Media Basics 101 By : Deborah Krier
Most people assume that only large companies with big budgets can get their stories on television or published in newspapers. Not true. With a little work and research, any size company can find an appropriate venue for stories about their company and its products and services. - Free Publicity - You Need To Be Patient And Persistant By : Rod Beckwith
You want to create buzz about you or your company but don't know how to go about it. Well, Press releases are a great source of publicity. - Free Publicity-How You Can Get It By : Rod Beckwith
If you are looking to get your name out there, chances are you are looking to do it for little or no cost. So, how do you get free publicity? There are several ways to get this done. - Free Publicity Can Be Recycled By : Rod Beckwith
After you have written a press release and get it published, it is time to start over with a fresh one, right? Not so fast. You can recycle your press releases and still get very valuable free publicity. - Press Releases Are Not Advertisements By : Rod Beckwith
Press releases are a great way to get free publicity. One of the main reasons is because readers don't regard a press release as an advertisement for your company. Find out why here. - Press Releases Are Not Just For Big Announcements By : Rod Beckwith
Despite what you may, think press releases are not only for when you have important news or a big announcement to make. All it takes is a slant on what you are putting out and you can write press releases any time and get them published. - Why Publicity Dazzles and Why You Might Consider a Publicist By : Leslie McKerns
When it comes to promoting your business, there are two stars, marketing and publicity. Here is how marketing and publicity work hand in hand, and why you might consider getting a Publicist for your business. - Custom Web Site Design Quick Point By : L Obando
Basic Idea on how to choose a custom website design company and what to briefly ask when looking. - Writing Convincing Press Releases For Online Publicity By : Anuja Aggarwal
Online news has become more popular than traditional newspapers with more and more people subscribing to news alerts for their domain to stay ahead. Here are some tips on how to write effective press releases for your online audience. - The ABC Of Hiring A Private Investigator By : L Obando
A simple abc approach to asking yourself how to hire a private investigator. - What is the Secret Weapon that Differentiates a Sizzling Firm? By : Leslie McKerns
Virtually all sizzling firms use a secret weapon to dominate their market. What is the secret weapon that differentiates a sizzling firm? - How to get your husband to cancel his weekly poker game By : Edward Curtis
This is how I managed to get my husband to stop going out every Friday night with his friends to play poker, and to spend his Fridays with me. - PR and Blogging in the Digital Age By : Matt Ambrose
The internet has created a global marketplace, not only for goods and services but also for thoughts and opinions. Businesses, both large and small, are becoming increasingly concerned by the proliferation of comments which can influence people’s buying decisions. Recent research suggests that PR agencies are aware that they need to engage this online chatter, but are unsure of how to go about it. - Sharing Your Business Testimony By : David Allred
What is the importance of sharing your business testimony? Can sharing your testimony really help a business thrive? - The Branding Of The Park And Rec Professional As The Community Service Of Choice By : Ron Tyler
The branding of park and rec professionals is a super tough task. We have created a solution that may go way beyond the park and rec professional but basically covers most professionals. Creativity is the name of the gamethink outside the box to attract attention. - Maximize Your Media Coverage By : Gail Martin
A writer or reporter working on a story will often contact local businesses for one of three reasons: to get an expert opinion from inside a particular industry; to obtain a reaction to a trend or recent event from a local business; and to gain background information on a complex subject. All of these reasons give you a great opportunity to position yourself as an expert and a leader. Use these five tips to work with reporters, and reap the benefits in good publicity. - PR Secrets to Unlock Your Promotional Potential By : Gail Martin
For many business owners, Public Relations (PR) efforts are a black hole, an unknown that makes them hesitant to invest time and money. Handled correctly and approached with realistic expectations, PR can be one of the most cost-effective tools in your marketing toolbox. - Powerful PR Lessons from Successful Direct Marketing Techniques By : Gail Martin
Even if your business doesn’t currently use direct marketing, you can apply its wisdom to your public relations process to increase your business success. Find out the five direct marketing secrets that can make your PR more successful. - Media Training Tips for the Novice: A Guide for Those New to the Media Spotlight By : Aileen Pincus
Not everyone who deals with the media is a public figure, or used to being interviewed. The process can be an intimidating one, even for those used to speaking in public. If you're anticipating attracting some media attention for the first time, here are some basic tips you'll want to keep in mind to make sure all your interviews are successful ones. - Creative Ideas for Business Cards By : Amir Elion
Business cards are one of the most common and seemingly un-creative communication tools in today's business world. This is exactly why you should make your business cards stand-out, and make an extraordinary and lasting impression compared to the competition for attention. This article includes some ideas to get your business card the attention it deserves! - Crisis Communications Planning or What To Do Before-During Or After It Hits The Fan By : Glenn Ebersole
Do you have a crisis management or crisis communications plan for your business or organization? Do you believe your business or organization is too small to need a crisis communications plan? Or do you believe that crises only happen to others? If you are like the majority of businesses and organizations today, especially small to medium sized ones, you answered NO to the first question and probably YES to the second question. And I hope you answered NO to the third question. Well, I cannot emphasize too strongly that no matter how big or small you are, every organization should have a crisis management and crisis communications plan. - How to get Online Gambling legalized in the USA By : Gambling Portal
Many Americans enjoy gambling as a form of entertainment and are not pleased about the law forbidding online gambling. - What if You are Not Good in Public Relations? By : Mario R. Churchill
Okay. So we've just been hearing things about those rosy cheek guys who can manipulate variables and make things appear as nice as they can. And they do get successful. They can make people believe even if sometimes, they don't even believe in what pops into their minds. In this case, the person just have the power towards public relations. - Job Interview Tips: How to Dress By : Anne Doe
Here you can find useful tips and guideline that will help you look the best for your job interview. - A Sure Fire Credibility Booster Let Them See Your Name in Print By : Leslie Guria
Have you ever wondered how to differentiate yourself from the competition without reinventing the wheel? Are clients clearly happy with the work you do, but don’t seem to be sending you business building referrals? If given the choice between two sellers, would you buy from the one that advertised in your trade publication or the one that was mentioned or interviewed in one of the publications’ articles? - Media Relations - It's All About Relationships By : Casey Quinlan
Media coverage is a great way to get your business noticed, but how do you get media coverage? Just firing off a press release - no matter how well it's written - won't get you noticed. Having a good business relationship with reporters covering your industry WILL get you noticed. - Ten Tips To Clear Search Engines of Negative Press By : Linda Bustos
If you’re in a situation where negative publicity is front and center in search results, there are ways you can reclaim search engine real estate for your corporate identity. Though you can’t make negative results disappear from the search engine indexes entirely, the following strategies can help them slip off the first few pages of search engine results. - Basic Principles of Press Release Optimization By : Mihaela Lica
Thousands of documents are published each day on news release sites, including Google News, Yahoo News and MSN. If you take a close look at them you'll notice they are not properly categorized and sometimes you get rather irrelevant stories for a particular topic. As the search results, the news results are fully automated. There's no human editor to create what you would call "a logical structure" in each main category. Therefore you'll need to write your press release in the best way possible to achieve visibility and reach the needed public. - Smart Media Communications; Part 5 - Understanding Media Politics And Your PR Plan By : Jim Hart
This final article in the mini series covers important issues to consider including media politics and managing a PR/communications plan. - Smart Media Communications; Part 4 - How To Do A National Radio Tour From Home By : Jim Hart
Part 4 of this mini series on getting publicity. This article provides tips and tricks to getting radio talk shows, how to handle them professionally for success. If you want publicity, this is a MUST READ. - Smart Media Communications; Part 3 - How To Write A Press Release And More By : Jim Hart
(Part 3) of a continuing mini series: Article provides experienced perspective into press release writing including important questions you should ask yourself. Touches on media kits, follow up techniques and source for free online wire distribution service. - Smart Media Communications; Part 2 - Understanding The Media Markets And The Media By : Jim Hart
(Part 2) of a continuing mini series: Article discusses the TOP-31 and other media markets, general communication strategies and some tips. An important building block in the series. - How to Write a Great Press Release and Increase Press Release Distribution By : Chris Robertson
While paid advertising - especially Internet advertising - can drive highly targeted traffic to your site, many online businesses overlook a key component of any marketing and advertising plan: press releases and press release distribution. - How to Kill Yourself with Press and PR By : Leslie McKerns
Have you ever heard that you can kill yourself with the press? The press may not be expecting gratitude, but can be reluctant to overlook poor business manners.How can you kill yourself with press and pr? - What Makes A Good, Newsworthy Story? By : Leslie McKerns
We all want recognition and we’ve learned that one way to get it is through the power of the press. Whether a press release or a feature story, it is wise to consider what makes something newsworthy. What makes a good newsworthy story? - 15 Reasons Why You Need to be Creating Press Right Now By : Leslie McKerns
- Smart Media Communications; Part 1 Introduction By : Jim Hart
This is introductory article is the first in a mini series showing you how to understand the media markets, how to write press releases, how to get interviews and how to perform a national radio talk tour from the comfort of your home. If you need publicity, this is the series to keep your eyes on - What is a Press Release, and How Can it Benefit My Home-Based Business? By : Melissa Ingold
A lot of home-based business owners don't fully understand the concept behind press releases, or realize the impact a simple press release can have on their small business.
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