- 10 Tips to Polish Your Press Release By : Dana Blozis
Press releases are relatively simple to write. However, getting one picked up by the media is never a guarantee. Follow these 10 tips to polish your press release and to improve your success in getting your company's press release noticed. - 12 Tips for Using Big Checks in your Publicity/Photo Op Campaign By : Doug Ellenberger
If you or your company are donating money to help non-profit organizations... and photo opportunities are an afterthought, you could be missing fabulous opportunities for publicity. - 15 Reasons Why You Need to be Creating Press Right Now By : Leslie McKerns
- 21 Proven Ways To Use PR to Build Your Brand (Part One) By : Thomas Murrell
Public relations or PR is a very cost effective way to build your brand.My definition of PR is building goodwill with strategic stakeholders through effective communication.So in a practical sense how can you build your brand using PR. Here are the first seven of 21 tips. - 21 Proven Ways To Use PR to Build Your Brand - Part Two By : Thomas Murrell
Public relations or PR is the best way to build your personal or professional brand.Many people think PR is about 'spin' but it is about building strong relationships with all your important stakeholder groups.How can you build your brand using PR? Here are the second seven of 21 tips. - 6 Ways You Can Get Better Media Coverage By : Russ Page
Next time you're thinking about contacting the media with that freshly written press release about version 15.4 of your software, stop and think for a minute if it's what their readers want to read. - 7 Ways to Get Publicity This Summer By : Leslie Hamp
Now is your chance. While the marketing and public relations experts are off enjoying their hard-earned vacations, the media are left scrambling for much needed copy. Plan ahead, and give them what they're looking for! - 9 Rules of Media Relations Crisis Management By : Casey Quinlan
Help your business survive a crisis with a focused media relations strategy. - A Positive Look at Media Interviews and A Prescription For Successful Media Interviews By : Glenn Ebersole
As you read the headline, I can almost hear some of you asking, "How can there be anything positive about media interviews? I would rather go for a painful visit to my dentist than participate in a media interview". Well, I want to tell you that in more than 35 years of media interviews in my professional career, I remain positive about media interviews and will share some thoughts with you. And just in case you might believe that all those media interviews were fun & friendly, I can assure you they were not. Here is a prescription for successful media interviews. - A Sure Fire Credibility Booster Let Them See Your Name in Print By : Leslie Guria
Have you ever wondered how to differentiate yourself from the competition without reinventing the wheel? Are clients clearly happy with the work you do, but don’t seem to be sending you business building referrals? If given the choice between two sellers, would you buy from the one that advertised in your trade publication or the one that was mentioned or interviewed in one of the publications’ articles? - About Non Profit Fundraising By : Sasha Daucus
Did you know that 85% of Non Profit Fundraising every year is acquired from direct individual donations..... - Andrew HillmanaHow to Promote Your Business By : Susan James
Here are our guidelines for business promotion: - Are You Cool With This? By : Robert A. Kelly
If you don't as yet feel cool, you may be interested in embracing the notion of doing something positive about the behaviors of the very outside audiences that MOST affect your operation. - Autoworks International Limited Reports Revenues of $1,586,788 CDN By : Business News
Autoworks International Limited (FWB:A6Q) today reports that its revenues for 6 months ending March 31, 2006 were $ 1,586,786 CDN. This is a increase of over 60% from revenues of approx $ 965,312 as of March 31, 2005. Its losses for the period were $(535,770) CDN. - Basic Principles of Press Release Optimization By : Mihaela Lica
Thousands of documents are published each day on news release sites, including Google News, Yahoo News and MSN. If you take a close look at them you'll notice they are not properly categorized and sometimes you get rather irrelevant stories for a particular topic. As the search results, the news results are fully automated. There's no human editor to create what you would call "a logical structure" in each main category. Therefore you'll need to write your press release in the best way possible to achieve visibility and reach the needed public. - Become the BUZZ By : Bette Daoust, PhD
I know a person that attends events and helps at every turn. He regularly comes to my club meetings plus the meetings of at least ten other clubs in the area. He does not come to every meeting but he definitely comes to every fund raiser. He takes time to sponsor these events plus often gives a donation to support the cause. - Beyond Self-Promotion - Why Good People Should Sell Themselves By : Molly Gordon
I hope this article will help you start exploring your attitudes toward selling and self promotion. - Blogging for Traffic and Dollars By : Ron Tyler
The power of the Super Blog is just around the corner. A hybrid product that allows the user to combine many widget type attributes into one blog and run on autopilot has tremendous value. The Super Blog concept does as much as what 10 to 12 sites might do separately. By combining the functionality into one blog economies of scale are obtained along with a significant reduction in maintenance. - Body Language Tips for News Interviews By : Greg Ward
A reporter has phoned and asked to meet you for an interview. How do you avoid sending the wrong body language signals? Media Trainer Greg Ward explains the importance of remaining open and enthusiastic. - Brand Management - Beyond Marketing By : Paul Mewett
In the past, the management of an organization's brand has usually been the sole domain of the organization's marketing team. However, with the evolution of the Internet and people's need for instant information, there is a greater call for public relations professionals to become more directly involved with an organization's brand management. - Business Cards Design for Musicians By : Natalie Aranda
There are so many types of musicians out there that it is important to differentiate yourself on your business cards. So, what should musician business cards look like in order to get the necessary attention and portray a little bit of the story? The following suggestions are just a few ideas for musician business cards. Remember that color business cards are important for all musicians no matter what to grab attention. - Business Cards Design for Photographers By : Natalie Aranda
People have business cards so that they can increase their business. So, individuals should really take note of what their business cards look like and if they really promote business or not. For example, a photographer who uses business cards should really think of good business card designs that not only show off their work but also provide the important information for clients. - Business Development Tips For Public Relations Business: What You Need To Know By : Alexander Gordon
Importance of Public Relations Business: A public relations business has become a requirement for the success of any kind of media firm, marketing and communication professionals, advertising decision makers, and brand managers. - Business Media Marketing: How Good is Your PR and Who Does it Reach? By : Adrian Pepper
One of my clients has decided to focus his marketing budget into fewer channels in order to get a larger response from this concentrated spend. So he asked me "Why should I continue to use my Public Relations agency? Why should I invest in PR next year?" - Business Reputation and Buzz for Retail Restaurant Outlets By : Lance Winslow
Many types of businesses live or die on their reputations. But what sorts of businesses is it most critical too? Well, a video rental business can have a ho-hum reputation and still survive providing there is no other major competition in close proximity. - Can Mixed Martial Arts Survive With Only One Big Show? By : Yoshi Kundagawa
Ultimate Fighting Championships bought Pride FC for $70 million. Is this a good thing? - Can't Get Media Coverage? Use Technology By : Mark Buzan
Many of my past newsletters have focused a serious amount of attention on getting the media to cover your story. Of course, the free publicity you would gain from such a situation inevitably benefits your association, practice or business. However, crafting that ''perfect'' message that will perk the interest of a journalist isn't always a guarantee. You see, I believe that in public relations, you need to have a plan ''B''. That's why over the last few months, I have invested Action Strategies in the direction of reaching opportunities in technology and PR.In my view, technology is fastly becoming the great equalizer in building publicity for those who might not always have the most ''newsworthy'' message. - Case Study in Public Relations; Mobile Car Wash Community Policing Idea By : Lance Winslow
As a case study in public relations let me explain one way in which a mobile car wash company used the idea of a Neighborhood Watch Program to propel a new type of community policing concept and reap the rewards.... - Case Study on Public Relations for Street Sweeping Companies By : Lance Winslow
Public Relations can be done for nearly any type of company. And to illustrate and illuminate this point let us consider a most unlikely candidate. What about a Street Sweeping Company..... - Case Study; Public Relations for a Landscaper By : Lance Winslow
Public relations is important no matter what type of business you are in. Recently Landscaping companies have taken a public image hit due to their perceived use of illegal aliens.... - Case Study; Public Relations for Oil Change Companies By : Lance Winslow
Public Relations is a lot about creativity and notability. Yet many industries have a tough time figuring out ways to promote and position their companies thru smart public relations programs. - Case Study; Public Relations for Utility Companies By : Lance Winslow
Public Relations for Utility Companies is very important and yet when we look at all the types of public relations going on with Utility Companies they all seem the same. You have seen them.... - Common Press Release Mistakes: Don't Make it a Sales Pitch By : Falco P.
The number one mistake that those who are new to press releases make is that they make it sound too much like a sales letter. A press release is used to promote your company or product, but making you press release a rewrite of your “Sales” page is not a good idea. A press release is written to get your business featured in a major newspaper, magazine, or web site. - Common Press Release Mistakes: Include your Contact Information By : Falco P.
Contact information is by far the most important part of your press release and you need to make sure that you provide enough information so that a reader of the press release will be able to reach you. There are some news publications that will take your press release and write a news story without contacting you; however, most news sources who want to base a story off of your press releases will attempt to contact you before they write an article to get more information and their own quotes. - Communication & Corporate Social Responsibility By : Robert Abbott
In the past few years, the anti-corporate movement (including those opposed to globalization) has gained a bit of steam.
What many people in the movement promote now is called Corporate Social Responsibility (CSR), the idea that corporations should be responsible to all of society and the environment, as well as to shareholders. - Communications Analysis: Real-Time By : Chris Morrison
You've just reviewed the final results of your last pro-active media campaign to launch that new product or service. The numbers look pretty good: media impressions were in the millions; coverage was evenly split between broadcast and print; and a leading national paper ran three stories on the launch-pretty impressive. But could it have been better? - Controversial Packaging Topics Make Great Media Fodder By : JoAnn Hines
Packaging is in the news almost every day. Not in the obvious sense where the package is the focus, but behind the scenes playing an integral role in the story. The problem is most people aren't aware of packaging component and don't understand the importance of its function. - Create Great PR by Staying in Touch By : Bette Daoust, Ph.D.
PR is not just about sending out Press Releases - it is about getting yourself known for your expertise. Great PR means staying in touch with your media connections. - Creating PR by Way of Interviews By : Lance Winslow
One great way to create public relations and Internet community goodwill for your online business is to do interviews of people in the industry. This does two things; first, it makes you look good being associated with other people that you are interviewing and it makes you look like you know what you are doing and you are well connected in the industry so you must be very good and even an expert in the field or industry sub sector. - Creative Ideas for Business Cards By : Amir Elion
Business cards are one of the most common and seemingly un-creative communication tools in today's business world. This is exactly why you should make your business cards stand-out, and make an extraordinary and lasting impression compared to the competition for attention. This article includes some ideas to get your business card the attention it deserves! - Crisis Communications Done Right: How Jet Blue Will Weather the Storm By : Aileen Pincus
A winter storm spiraled discount airline Jet Blue into crisis, but crisis comunications may help repair the airline's damaged reputation. Crisis communications coach and media trainer Aileen Pincus discusses what the airline and its quick thinking CEO did right. - Crisis Communications Planning or What To Do Before-During Or After It Hits The Fan By : Glenn Ebersole
Do you have a crisis management or crisis communications plan for your business or organization? Do you believe your business or organization is too small to need a crisis communications plan? Or do you believe that crises only happen to others? If you are like the majority of businesses and organizations today, especially small to medium sized ones, you answered NO to the first question and probably YES to the second question. And I hope you answered NO to the third question. Well, I cannot emphasize too strongly that no matter how big or small you are, every organization should have a crisis management and crisis communications plan. - Custom Web Site Design Quick Point By : L Obando
Basic Idea on how to choose a custom website design company and what to briefly ask when looking. - Dealing With the Press: An Ultimate Challenge By : Mihaela Lica
How many times were you misquoted? Too many? Often? Always? Never? Depending on how you answer this question you’ll know whether you were able to send your message right or not. - Digitize Your News Releases By : Harry Hoover
Some say Ivy Lee invented the news release in 1906. But since its invention, a news release only rarely has scored anyone a placement in the New York Times. However, the news release is not dead. It has evolved into a powerful tool for publicity and driving web traffic. Written and distributed correctly, a news release can provide a real boost to your online PR program. - Do You Really Need A PR Company? By : Paula Gardner
If you're wondering whether you should be hiring someone to help with your PR or whether you can actually do it yourself this article should help you decide. - Do's and Don'ts for Getting a Reporter's Attention By : Nancy E. Schwartz
Getting a reporter's attention is the first step in expanding media coverage for your nonprofit. Mark O'Keefe of Newhouse News Service provides these invaluable concrete tips on getting a reporter's attention. - Do-It-Yourself Public Relations By : Stacy Taylor
A "PRimer" on how to do your own public relations! - Do-It-Yourself Public Relations By : Stacy Taylor
A "PRimer" on how to do your own public relations! - Effective Business Cards Design for Realtors By : Natalie Aranda
Many times realtors will show you several properties and then leave you to think about which one to buy. In fact realtors find themselves leaving their realtor business cards many times to close the deal. As a result these realtor business cards need to be designed really well to help potential clients make the right decision to go with you! - Effective Logo Tag Lines By : John Peschong
It's time to create a tag line that will separate your business from all others. - Fitch Affirms Lutheran Social Ministries at Crane's Mill at 'BBB-'; Outlook Stable By : Business News
Fitch Ratings affirms the 'BBB-' rating on the approximately $30 million in bonds outstanding issued on behalf of Lutheran Social Ministries at Crane's Mill (LSM-CM). The outstanding issues are listed below. The Rating Outlook is Stable. - Fitch Affirms Lutheran Social Ministries at Crane's Mill at 'BBB-'; Outlook Stable By : Business News
Fitch Ratings affirms the 'BBB-' rating on the approximately $30 million in bonds outstanding issued on behalf of Lutheran Social Ministries at Crane's Mill (LSM-CM). The outstanding issues are listed below. The Rating Outlook is Stable. - Five Ways To Improve The Accuracy of Your Media Releases By : Thomas Murrell
It is so easy to do. A small typo. But it can have big consequences. Especially if it is in your media release. It can cause millions in lost sales, damage your reputation forever and cost you political elections. So what can you do to prevent costly and embarrasing errors? - Five Ways to Maximise Morning TV Interviews By : Thomas Murrell
Morning or breakfast TV programs are a great way to get your message across.
They are usually more informative, relaxed and friendly than current affairs orientated interviews. - Free Advertising With Publicity - Part II By : Nicholas Tan
The trick is to make sure your press release is a newsworthy event. - Free Advertising With Publicity - Part IV By : Nicholas Tan
There's little doubt that successful people want to surround themselves with other successful people. - Free Publicity - You Need To Be Patient And Persistant By : Rod Beckwith
You want to create buzz about you or your company but don't know how to go about it. Well, Press releases are a great source of publicity. - Free Publicity Can Be Recycled By : Rod Beckwith
After you have written a press release and get it published, it is time to start over with a fresh one, right? Not so fast. You can recycle your press releases and still get very valuable free publicity. - Free Publicity For Your Landscaping Business By : Angel Estrella
Regardless of whether you are just venturing out into the business world or already have a successful company, budgeting your expenses will help to improve profits and the overall health of the business. The largest expenses that a landscaping business has are advertising and the cost of equipment. - Free Publicity is Yours with Newsworthy Information By : Lisa Manyon
Free publicity is valuable because it is often more convincing than advertising. People believe a news story more readily than they believe an advertisement. The perception is that you must be doing something right if your products or services are featured in the news. - Free Publicity-How You Can Get It By : Rod Beckwith
If you are looking to get your name out there, chances are you are looking to do it for little or no cost. So, how do you get free publicity? There are several ways to get this done. - From the Desk of a Business Coach: The Rule of Threes -- Get Them Talking About You! By : Molly Gordon
It seems that most folks I talk to these days want to build their business by word of mouth. - Gain Publicity - Sponsor or Donate to an Event By : Bette Daoust, PhD
Most businesses do provide funds for non-profit organizations. If it is not in the way of cash, it is certainly through sponsorships and donations in kind. Some of the larger corporations have a budget for sponsorships.... - Get Exposed! 5 Tips to Writing a Press Release By : Kathryn Bechthold
Are you the only one who knows about your fabulous business? Get Exposed! You don't need to be a publicist to get publicity, you only need to know a few tips to get in front of the public eye. - Get Noticed: How to Create a Press Kit By : Rhonda Winn
Most business owners try their hardest to get media attention. Why? - Get PR for Your Trade Show Exhibit By : Dick Wheeler
How to have a successful trade show public relations experience. - Get Publicity Now! By : Yasheve Miller
Media attention, the positive kind, can generate all kinds of sales for you. When one of your prospects sees you in a newspaper, magazine, or on television it paints you as an expert in that industry. Wouldn’t you like to see yourself in that picture? - Get Ready For PR! By : Paula Gardner
Let’s start by making a list of all that you usually read (and you can do this as a team if there are more than one of you). - Getting Free Publicity for Your Online Business By : Marvin Mitchell
It is very easy to get some free publicity for your online business. You can start with taking a crash course on how to write a press release and then put together a media kit. - Getting Word of Mouth Started: New Book PR Method By : James Finch
Authors and business people often go to extremes to publicize their book or product launch. Sometimes, the most successful method can appear in front of them. Take for example, book publicity. It is the one of the toughest cases to crack. Each year, at least 50,000 authors are published in the United States. Tens of thousands of authors publish electronic books. Most fail to get noticed. Very few achieve any of their goals as authors – to build up readership. - Give to Charity - It Pays By : Allen Taylor
Charity avails so much as the old adage goes.
Most of us like to help others and you don't have to go too far out of your way to give. In some cases, you need only walk right out your back door.
Charity is one of the best ways to advertise your business in a low-cost way. All you have to do is give and expect nothing in return. - Giving Back as a Form of Client Retention By : Sandra Martini
Have you ever noticed that people get incredibly happy whenever you unexpectedly think of them or do something for them Gifts and goodies are an inexpensive way to help with client and customer retention - remember it's much less expensive to keep an existing customer than it is to get a new one. This is a great and simple way to stay at the forefront of your customers' minds. - Google AdSense and Blogs By :
If you have a blog, or are thinking about starting a blog, then you are definitely going to want to read this article. It’s all about how to line your pockets with money that’s just waiting to be made without working much harder than you already are. - Got Publicity-2007? By : Letitia Wright
Most people do not factor in publicity into their marketing program. They forget about it when planning. Or they think it happens spontaneously with enough word of mouth marketing. - Got Something Important To Say? Getting The Word Out By : Lee Lister
Have you got an important point that you are trying to get across. Do you have an organization and charity that you want people to know about? Do you want your business to be better known? Here are a few ideas to help get the word out. - Grand Opening Findabirdhouse.com By : Ken Garratt
Findabirdhouse.com offers quality hand selected bird houses, bird feeders, bird baths, seed, ponds, and garden art for its customers. - Great Public Relations Keywords To Generate More PR Sales Leads By : Tino Buntic
If you are a public relations professional you know that created a website for your business is easy. Drawing visitors to your site to generate PR leads is the difficult part. - Healthcare Communications Set To Take Off By : Chandramouli N
After the telecom thunder and the retail rush in India, Healthcare seems to be the next biggest bet for everyone. With promises of many billions of Indian Rupees, large diversified conglomerates such as Reliance, Birlas, Tatas are all betting their money in the Indian healthcare delivery space. As has been with other high growth sectors in India that witnessed a rapid meteoric rise, those who don’t jump into the bandwagon quickly are likely to miss the speeding bus completely. - Hire a PR Firm - Before You Need One By : Scott Lorenz
How can a company or individual know if it needs to hire a public relations/marketing firm? There are many factors to weigh when considering if you need to hire outside help to obtain the public relations, media relations, marketing boost, promotional or advertising assistance needed to take your company to the next level. - Hot Artist & Band Press, Promo Kits! By : Tom Gauger
Artist press kits can be very difficult to write well. Let a former artist press writer and agent with the William Morris Agency show you how to write a powerful press kit! - How I Got Publicity for My Business on National TV and What I Learned Getting There By : Mahesh Grossman
A while back, I decided it was time to get some publicity on national TV to promote my book and ghostwriting services. Shortly after setting that goal, I accomplished it by appearing on Fox & Friends, the national morning show on Fox News Channel that reaches millions of people across the country! - How Important is Public Relation Campaigns to Your Company? By : Ron Johnson
Every company whether large or small should develop a press kit for distribution to media outlets and other news sources. The digital age is here and the greater number of sources that will publish your press releases online the greater your web presence will be in the future, as search engines index these sites and picks up the content. - How to Avoid the Most Common Mistake When Submitting Press Releases By : Chad Hershey
The number one mistake that press release beginners make is that they write the press release in such a fashion that it sounds too much like a sales letter. A press release is used to promote your company or product, writing your press release as a basic copy of your "Sales" page is not a good idea. - How To Be More Media Savvy and Less Media Ignorant. Tips From Your Strategic Thinking Business Coach By : Glenn Ebersole
Too many people in business today are not media savvy and continue to make one mistake after the other in their dealings with the media. It is important for business people to become more media savvy and less media ignorant. There needs to be a commitment made to learn more about working with the media in a positive way. Based upon more than 35 years of experience in working with the media, your strategic thinking business coach created a list of ten (10) tips on what to avoid doing when you work with the media in order to foster more positive media relations. Here is the list of actions to avoid: - How to Capitalize on Your Nonprofit's Media Coverage By : Nancy E. Schwartz
When your nonprofit generates flattering media coverage, you naturally want to share it on your website. But beware. In this day and age of easy access to information, it's all too easy to forget copyright and permissions conventions. Follow this quick guide to capitalizing on your media coverage without risking copyright infringement. - How to Combine PR with SEO for Maximum Online Exposure By : Brandon Cornett
I'd like to share with you a strategy for combining search engine optimization with online PR. It's called the optimized press release, and when done right it can give you direct exposure and search engine boost, all at the same time. - How to Create a Better News Release By : Robert Abbott
Many organizations and businesses want media coverage of their activities, and at the same time many newsrooms are looking for local (or even national and international) topics to cover. - How To Deal With Bad PR By : Jill Tovey
I have worked for a number of companies that have been very high profile for all the wrong reasons, from utility companies that kept causing power cuts in residential areas, right through to fast moving consumer goods (FMCG) companies whose products were being sourced from outside the UK by retailers and therefore not conforming to UK safety or quality standards.In my experience the worse thing you can do when things go wrong is bury your head in the sand, and never just say, "no comment!" It makes you sound guilty straight away. - How to Excel at a Televised Interview By : Mona L. Loring
Public relations are about communication as a whole. In order to get positive publicity out of a televised opportunity, one should consider every detail from the first to last impression. The publicity's outcome can spin in any direction - and it all depends on the show's viewers. Winning an audience is not just about being entertaining or informative. The guest needs to establish a bond with the host, the audience and the viewers. The situation is largely psychological. - How to Get National Media Without a Publicist. By : Mark Nash
When I wrote my first book in 2001 I was clueless on how to promote it. I hired a publicist at a hefty price. Although he did a good job considering it was a non-fiction business title, after the first couple of months he moved his focus on to new projects and authors. I was dead-in-the-water publicity wise at this point, but my book marketing campaign was just in it's infancy, and so was my writing career. I figured I better learn how to be my own publicist and quick. - How to Get National Press Release Exposure for the Cost of a Local Announcement By : Nancy E. Schwartz
- How to get Online Gambling legalized in the USA By : Gambling Portal
Many Americans enjoy gambling as a form of entertainment and are not pleased about the law forbidding online gambling. - How to get your husband to cancel his weekly poker game By : Edward Curtis
This is how I managed to get my husband to stop going out every Friday night with his friends to play poker, and to spend his Fridays with me. - How To Give Great Media Interviews By : Leslie McKerns
Take responsibility for giving a great media interview. Here are five top tips to make your media interview outstanding and contribute to a great article. - How to Hire the Right Publicist By : Mona L. Loring
If you are a business owner, author, musician, actress or artist, you probably know how crucial it is to seek publicity. Advertising either costs too much, doesn't do enough or doesn't work for what you need - and you don't have the time to self-start a publicity campaign to get the PR you need to make your career a success. This is why you need a publicist to do it for you. - How to Hit the PR Jackpot By : Leslie McKerns
You want to be interviewed and need to know how to be newsworthy and how to hit the PR Jackpot. Here are some top tips from a PR expert on how to get noticed in the press. - How to Kill Yourself with Press and PR By : Leslie McKerns
Have you ever heard that you can kill yourself with the press? The press may not be expecting gratitude, but can be reluctant to overlook poor business manners.How can you kill yourself with press and pr? - How to Prepare for a News Interview By : Greg Ward
The phone rings and there's a reporter on the line with unepected questions. Professional journalist and media trainer Greg Ward explains what to do when reporters suddenly demand answers. - How to Promote your Company on Television News By : Greg Ward
Why do some companies gain positive exposure through television news, while the majority are completely ignored? Television journalist Greg Ward explains how to market your products and announcements to television newsrooms.
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