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Jo Ann Joy's Articles in Marketing
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Good Marketing Results
The first step in preparing your marketing plan is look at where you are today. You must know who is your target customer.....
3 Customer Communication Styles
If you can recognize your customer’s preferred communication style, you can learn to communicate with and market to them in a way that will improve your relationship. You must be aware of this when you do not know the customer’s preferred style or you are communicating with an unknown group. You need to find ways to present your materials so that all three communication styles are addressed, and you can gain the attention of all customers.
What Is Good Marketing?
With their fancy brochure and clever dialogue, these people took some of the steps toward marketing. They also accomplished one of the goals of marketing if their brochure got the reader’s attention, but these people missed the marketing boat.
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