- Commercial Identity
The name you select for your business, product or service explains who you are or what you sel - Finding Your Niche
Choosing a home business is like choosing a spouse or partner -- your decision must be approached with a great deal of care. You need to learn as much about the market as you can for any product or service. - Mirroring and Matching
We often subconsciously mirror others, without even realizing we're doing it. It is just a natural thing that we do. Have you ever noticed at social gatherings how people tend to match.... - Happy Humor
In our modern, fast-paced but tension-filled world, consider the popularity of or emphasis on such things as psychological care, - Influential Presence
Presence is the ability to empower and influence others into believing in you, trusting in you and jumping on the bandwagon. You give them the energy they need to bring to pass the results you want. - Influential Optimism
Optimism is more than a positive mental attitude. It is not constantly saying positive things to yourself and hoping they will come true. Rather, true optimism is a frame of reference that governs .... - Humorous Resources
I would say that your number one resource for funny material is yourself. When searching for comedic stories, think back on your own life experiences. Often those embarrassing moments and awkward scenarios provide excellent... - Embedded Commands
An embedded command is a suggestion that is hidden within written or spoken language. - Increasing Persuasion with Humor
Many people take for granted the powerful persuading influence of humor. - The Desperation Cycle and Failing Motivation
Many think motivation is useless because it doesn't ensure long-lasting results. This thought tendency can be seen in what I call the Desperation Cycle. - Motivation Is Persuasion
Motivation is a call to action. It inspires change, movement and focus. It is what makes the world turn. - Time Expectations
In our modern world, we are bound by time. This being the case, we have certain expectations about how long it will take us to accomplish our various tasks. Time often becomes distorted through our perceptions and expectations. - Reputation Expectations
When people are aware of the good opinions others have about them, they want to live up to those opinions. This tendency is why we act.... - Ready, Set, Advertise
Most of us are impatient; we want our advertising to spark an immediate sales increase. That's equivalent to giving a builder one week to construct a three-bedroom home without a blueprint. Think of the planning process as drawing a blueprint for your advertising campaign structure. First you design the framework, next you fill in the details, and finally you begin to build. - Research Buying Tips
In some cases, such as reviewing the Yellow Pages to determine the level of competition for a specific geographic area, marketing research can easily be accomplished by small business owners themselves. However, as the research becomes more complicated, the small businessperson may wish to turn to an expert in the field. - Powerful Product Names
Like company names, names for products and services may express a benefit to customers or a personality trait. More than with companies, however, product and service names must be strongly competitive. - Do You Have What It Takes
Every day, people are achieving economic and creative independence by turning their skills into dollars - Developing Plans
If you've researched your market, thought over the pros and cons of a home-based business, and decided to go ahead, it's time to put together a business plan. - Critical Change
Change is critical to your success and happiness. I cringe to think what might happen in our lives if we don't allow ourselves the opportunity to make the appropriate changes. - Obstacles to Lasting Change
Change is the key to our success and to our financial future. Often in our own lives, however, change is something we fiercely resist. We can only become who we want to become through change. - Legal Structures
One of the most important decisions entrepreneurs make is how to legally set up their businesses. - Old Outdated Tactics
Research shows the old style techniques of persuasion and influence have lost their effectiveness. So after timeless research and application, I found the answer to persuasion and influence. - Motivation Muster
We all have those days when we just don't feel like doing what we need to do. We intend to, but then it still doesn't happen. - Vivid Vision
Visualizing your success is crucial; if your mind can't conceive it, you sure won't achieve it! Since belief dictates behavior, you've got to believe first. And it is much easier to believe in something if you can visualize it. - Vivid Vision
Visualizing your success is crucial; if your mind can't conceive it, you sure won't achieve it! Since belief dictates behavior, you've got to believe first. And it is much easier to believe in something if you can visualize it. - Vivid Vision
Visualizing your success is crucial; if your mind can't conceive it, you sure won't achieve it! Since belief dictates behavior, you've got to believe first. And it is much easier to believe in something if you can visualize it. - Writing A Loan Proposal
Approval of your loan request depends on how well you present yourself, your business, and your financial needs to a lender. Remember, lenders want to make loans..... - Tune Your Piano of Persuasion
You have all heard the adage that if you are a hammer, everyone is a nail. You can't treat everyone exactly the same. You have to customize your presentation. You have to read the customer. Imagine if the only tool your dentist had was a hammer. Think about it. - Tune Your Piano of Persuasion
You have all heard the adage that if you are a hammer, everyone is a nail. You can't treat everyone exactly the same. You have to customize your presentation. You have to read the customer. Imagine if the only tool your dentist had was a hammer. Think about it. - Tune Your Piano of Persuasion
You have all heard the adage that if you are a hammer, everyone is a nail. You can't treat everyone exactly the same. You have to customize your presentation. You have to read the customer. Imagine if the only tool your dentist had was a hammer. Think about it. - Tune Your Piano of Persuasion
You have all heard the adage that if you are a hammer, everyone is a nail. You can't treat everyone exactly the same. You have to customize your presentation. You have to read the customer. Imagine if the only tool your dentist had was a hammer. Think about it. - Tune Your Piano of Persuasion
You have all heard the adage that if you are a hammer, everyone is a nail. You can't treat everyone exactly the same. You have to customize your presentation. You have to read the customer. Imagine if the only tool your dentist had was a hammer. Think about it. - Hearing Hot Buttons
Listening is how we find out people's preferences, desires, wants, and needs. It is how we learn to customize our message to our prospects. - How to Build Loyal Followers
Legitimate Power, also know as earned or respect power, is a combination of respect, reputation, and your history. - Getting Inside the Closed Mind
Life is change; persuasion is change. As a Master Persuader, you must be able to create and motivate change. Understand most people will resist change and burrow into their comfort zones. - Sales Structure
Why should we be concerned with the structure of an argument? Well, persuasive messages have several pieces that must be included. - Sales Memory
Once the call to action has taken place, your audience needs to remember, retain, and respond to your message. - Personality Directional Selling
The more we understand personality directions and personality types, - Uniform Authority
Do clothes really "make the man"? In certain instances, yes, they do. When you wear a uniform to play a certain role, that uniform evokes power over others. People create impressions or even illusions of power with what they wear. When you wear the right clothes for the situation, you can persuade without even speaking. - Title Authority
We are all suckers to titles. When we hear "doctor" in front of a name, it automatically registers in our mind that this person is important, powerful, and intelligent. We don't even ask if he or she graduated at the bottom of their class. - Network Marketing Basics
Network marketing is a brilliant and explosive marketing concept. For someone motivated and willing to put in the time, effort, and persistence needed to achieve his or her financial goals, network marketing can provide: - Beware of Network Marketing Scams
Some companies claim a huge payout percentage. Buyer beware! If a company pays out too much in commissions, chances are great that it'll go belly up or be forced to make major revisions. - 101 Ways to Motivate, Energize and Inspire Your Team
At the conclusion of an incentive program, it is important to assess how successful it was. Did you get the results you wanted? One of the best ways to judge the program's effectiveness, besides considering your own observations, is to get feedback from the reps and administrators involved. - The 5 P's of Success
Throughout my years of study, I have found the ultra-prosperous all have common characteristics. I call these common characteristics the 5 P’s of Success because each attribute clearly adds to their success. - Motivational Equation: Find the Switch and Turn People On
When determining how to eliminate or overcome obstacles that stand in the way of one's taking action, you must analyze the Motivational Equation and learn how it applies to that particular person. The equation looks like this: - Permission to Win
Life is a fantastic game. We can either spend our time training and winning or spend our time in the bleachers of life waiting, watching and wishing we were on the field doing the things we really know we can do and want to do. - Fear Mastery - Steps to Overcome Obstacles
What is fear? Where does it come from? We know logically that we should not have these fears, but emotionally these fears are larger than life - Dream Spitters
Take a look at those around you they are the ones who influence your life the most. - The Essence of A Call To Action
If you want motivation to last, you need to rely on inspiration. Inspiration is rooted in our emotions. The positive results of using inspiration as the motivator are obvious. Inspired people tend to be proactive, driven personality types. They don't need a carrot dangling in front of them to get anything accomplished - Turning Objections Into Sales
When you become a Master Persuader, you will learn to love objections. You will come to understand that when people voice their objections, it actually indicates interest and shows that they are paying attention to what you are saying. The key to persuasion is anticipating all objections before you hear them. Fielding questions and handling objections can make or break you as a persuader. Such skills will help you in every aspect of your life. - Tropical Storm Alberto Floods Florida
Tropical Storm Alberto floods Florida with some areas having as much as 25 inches of rain. Apparently the Great Sand Bar State is being flooded and eroded by the very first named Tropical Storm of during the official 2006 Atlantic Tropical Hurricane Season. - Do You Have the Level of Competence That Sells?
Competence is your knowledge and ability in a particular subject area. Competency can be real, perceived, or imagined. True competence comes from life-long learning and experience that gradually taught you what you know. Perceived competence comes from other people judging you based on external factors and their experiences with you. - Power Groups
Anytime we find ourselves part of a group, we feel some susceptibility to peer pressure and/or the opinions of others in the group. - Hierarchy of Persuasion - Part 2
Focus on using influence in positive ways. Misuse of the laws will only come back to haunt you in the long run. You might get short-term instant results, but your long-term future will be bleak. The tools outlined in this book are powerful and are not to be used selfishly. - Utilize The Power Of Imagination
As you learn to incorporate the senses, you will find that their effects can persuade faster than your words. - Social Validation Sells
For the most part, we are all conformists. We will do what the crowd does. We might not like to admit that, but it is true. Only 5 to 10 percent of the population engages in behavior contrary to the social norm. - Marketing Obligations
The more indebted we feel, the more motivated we are to eliminate the debt. Pre-giving makes us feel like we have to return the favor. - Rhetoric Selling
One’s ability to persuade meant great social prestige in the ancient Greek world. Homer regarded the rhetorical skills of Nestor and Odysseus as tremendous inborn gifts. It was Aristotle who first introduced persuasion as a skill that could be learned. At that time, rhetorical training became the craze for citizens of Athens, especially for the politically elite. The first book ever written on persuasion was Aristotle’s The Art of Rhetoric. - Restricting Your Clients Always Seals The Deal
Anytime someone feels their freedom to choose, think, or act is being restricted, they "experience psychological reactance and attempt to restore their freedom." With this restriction on freedom we are driven to latch on to that thing which we fear will be restricted even more. - Less Is More In Sales
Opportunities are always more valuable and exciting when they are scarce and less available. - Attaining Trust Through Competence
Competence is your knowledge and ability in a particular subject area. Competency can be real, perceived, or imagined. True competence comes from life-long learning and experience that gradually taught you what you know. Perceived competence comes from other people judging you based on external factors and their experiences with you. - The Psychological Tactics Salesmen Use to Cheat You Out of More Money
The hope and expectations you can create in your persuasive environment will forecast your ability to persuade. One experiment volunteers were asked to participate in an experiment on prison environments. Half of the volunteers posed as prison workers, while the other half posed as prison inmates. - Involving Your Prospect In The Sale
The more you engage someone's five senses, involve them mentally and physically, and create the right atmosphere for persuasion - The Decision Making Cycle
Do we understand the advertising and how the market works? When you go to the supermarket to by shampoo, what dictates what we buy? There are over 50 different choices, which one do you buy? - The Need To Give Back Works To Your Advantage
When others do something for us, we feel a strong need, even a push, to return the favor. Returning the favor rids us of the obligation created by the first good deed. The adage "one good turn deserves another" seems to be a part of social conditioning in every culture. - The Mystery Element In Sales
The element of mystery can be effectively employed to involve your audience. We are all naturally curious about the unknown. When we feel we've been left hanging, it drives us crazy! - Handling Objections Successfully
Be prepared to field questions that the audience will ask and want to know. Brainstorm ahead of time for possible questions, scenarios, and answers. - Neuro-Linguistic Programming
We were all born with five senses, each helping us to make generalizations about the world. You should engage all five sensations when trying to persuade an audience. - Expectation Selling
The Law of Expectations uses expectations to influence reality and create results. Individuals tend to make decisions based on how others expect them to perform. As a result, people fulfill those expectations whether positive or negative. Expectations have a powerful impact on those we trust and respect, but, interestingly, an even greater impact on perfect strangers. When we know someone expects something from us, we will try to satisfy him or her in order to gain respect and likeability.
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