Kurt Mortensen's Articles in Business

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Commercial Identity The name you select for your business, product or service explains who you are or what you sel Powerful Product Names Like company names, names for products and services may express a benefit to customers or a personality trait. More than with companies, however, product and service names must be strongly competitive. Do You Have What It Takes Every day, people are achieving economic and creative independence by turning their skills into dollars Developing Plans If you've researched your market, thought over the pros and cons of a home-based business, and decided to go ahead, it's time to put together a business plan. Critical Change Change is critical to your success and happiness. I cringe to think what might happen in our lives if we don't allow ourselves the opportunity to make the appropriate changes. Obstacles to Lasting Change Change is the key to our success and to our financial future. Often in our own lives, however, change is something we fiercely resist. We can only become who we want to become through change. Legal Structures One of the most important decisions entrepreneurs make is how to legally set up their businesses. Old Outdated Tactics Research shows the old style techniques of persuasion and influence have lost their effectiveness. So after timeless research and application, I found the answer to persuasion and influence. Utilize The Power Of Imagination As you learn to incorporate the senses, you will find that their effects can persuade faster than your words. The Psychological Tactics Salesmen Use to Cheat You Out of More Money The hope and expectations you can create in your persuasive environment will forecast your ability to persuade. One experiment volunteers were asked to participate in an experiment on prison environments. Half of the volunteers posed as prison workers, while the other half posed as prison inmates. The Need To Give Back Works To Your Advantage When others do something for us, we feel a strong need, even a push, to return the favor. Returning the favor rids us of the obligation created by the first good deed. The adage "one good turn deserves another" seems to be a part of social conditioning in every culture. The Mystery Element In Sales The element of mystery can be effectively employed to involve your audience. We are all naturally curious about the unknown. When we feel we've been left hanging, it drives us crazy! Expectation Selling The Law of Expectations uses expectations to influence reality and create results. Individuals tend to make decisions based on how others expect them to perform. As a result, people fulfill those expectations whether positive or negative. Expectations have a powerful impact on those we trust and respect, but, interestingly, an even greater impact on perfect strangers. When we know someone expects something from us, we will try to satisfy him or her in order to gain respect and likeability.

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