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Adrian Pepper's Articles in Marketing-Direct

  • Customer Communication by Email
    Among the smaller businesses that I work with, I often come across people who have little idea how to contact their customers by email and some are even aware that they need help to learn the skills properly:

    I love email - it is quick, low-cost, tangible, asynchronous and generates a record.
    I also hate email if it is spam, pointless or poorly presented.

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