- Write Better Fundraising Letters by Making a Scene (Includes Examples)
Successful fundraising letters are exciting to read. They take you to crack houses, battlefields, logging protests, prisons, floods and other places you will never set foot yourself. Effective donation request letters show you the organizations you support engaged on the front lines in the battle to right wrongs, correct injustices and make the world a better place. - Use Pain Instead of Credentials in Direct Mail Marketing Lead Generation
How do you persuade prospective clients to call you or visit your website or meet with you when you don’t have decades of experience, a high profile in the community, testimonials from hundreds of satisfied clients, dozens of inches of free publicity in the press, and all the other credentials that your established competitors have? - Testimonials in Direct Mail Marketing Sales Letters - Choose the Correct One of Three for Your Needs
Your direct mail sales letters must overcome three doubts if you are to make money through the mail. - Stamps Boost Response Rates Over Metered Postage and Indicias in Direct Mail Marketing
Direct mail fundraisers learned long ago that stamps boost response rates. Maybe the same will work for your sales letters. Why not test and find out? - Spot Potential Direct Mail Donors Using the 3 Cs of Fundraising Acquisition Letters
What does an ideal new direct mail donor look like? How can you spot one in a crowd? Or in a list of potential donors? Look for the 3 Cs. - Offer Self-Assessments, Not White Papers, in Direct Mail Lead Generation
Are you a business-to-business direct mail marketer looking for something better to offer than white papers? Consider self-assessment surveys. - Lead Generation Company Includes Cheque With Sales Letter
Two of the greatest challenges for a company doing direct mail sales lead generation are getting attention and creating attractive offers. A compelling package with a poor offer will flop. And a poor package with a compelling offer won’t even get opened. - In Direct Mail Donation Request Letters, Ask, Ask, Ask
Each appeal letter you write should ask for a gift more than once, for a number of reasons. - How To Write Fundraising Letters: Your Donors Deserve Pity
Back in 1985, which I now realize is more than 20 years ago, a homeless man stood at the corner of College and Yonge streets, in downtown Toronto, begging for money. This was his cry: - Good Direct Mail Sales Letters Are Like Good Salespeople
Want to improve your sales letters? Compare them with newspaper classified ads for salespeople. What employers look for in a salesperson, you should look for in a sales letter. - Give a Reason for Your Deadlines to Boost Direct Mail Marketing Results with Time-Limited Offers
There are only two kinds of deadlines. Legitimate. And bogus. Your goal as a direct mail marketer is not only to create legitimate deadlines, but to persuade your readers that your deadlines are legitimate. Here’s why. - Fundraising Appeal Letters: Make Yours Novel Using Fiction Techniques.
What would happen if the author of The Da Vinci Code wrote your next direct mail fundraising appeal letter? - Eight Ways to Enable Response With Direct Mail Lead Generation Postcards Using Direct Response
Postcards are cheap to print and mail but they have one major weakness as far as direct response lead generation is concerned. They don't have a physical response mechanism. - Donation Request Letters Need Suspense To Keep Donor Attention
How would your next fundraising letter perform if Agatha Christie wrote it?
“Alan,” you’re whispering, “Agatha Christie is dead.”
“I know,” say I. “But I’m trying to make a point here. So bear with me.” - Donation Request Letters Need Strong Protagonist, Says Fundraising Company
Do your donation request letters lack a protagonist? The most compelling appeal letters feature a man or a woman, a boy or a girl.... - Donation Request Letters Are Irresistible When You Enter Shooting
When the Argentine army surrendered in June of 1982, ending the Falklands War, some Royal Marines discovered that the quickest way to get the attention of stubborn Argentine prisoners, since we did not speak their language, and they did not speak ours, was to hit them on the elbow with the handle of a pickaxe. Prisoners treated in this fashion followed our orders - Donation Request Letter Envelopes Don't Have to Be Envelopes Says Direct Mail Fundraising Agency
Instead of taking a #10 envelope and adding some teaser copy to the front, this non-profit chucked the #10 altogether and used an unusual envelope that’s a teaser from top to bottom, back and front. - Don't Mail Postcards to Generate Appointments in Financial Services Direct Mail Lead Generation
The mistake one company is about to make is thinking it can set up face-to-face, private appointments with prospective clients using postcards in the same way it uses postcards to fill seminar rooms. - Do Your Donors Hear Voices (in Your Donation Request Letters)?
Fundraising letters are about people. People talk. So your fundraising letters should include the voices of people.
In a novel, the characters come alive only after you hear them talk. What they say, how they say it, when they say it, where they say it, and to whom they say it, deepens the meaning of the story and reveals things about the characters that cannot be explained in other ways. - Direct Mail Sales Lead Generation Success Involves Three Numbers
You will succeed at business-to-business direct mail sales lead generation if you master three calculations, and your response rate is not one of them. Your response rate tells you only a small part of what you are doing correctly. - Direct Mail Marketing is a Rifle, Not a Shotgun, Says Direct Response Advertising Services Company
When I served in the British Special Forces, I learned a lesson from a sniper that applies directly to your success at direct mail marketing. - Direct Mail Marketing Company Says Sell Your Offer, Not Your Premium
My wife received an irresistible offer in the mail the other day. So she didn’t resist.
The publisher of a health newsletter offered her eight free reports in exchange for trying out the publication risk free. She could read the sample issue and, if she didn’t like it or want it, simply return it with the invoice. The free reports were hers to keep. - Direct Mail Marketing Agency Says "Over, Please, with 'Over, please . . .' in Sales Letters."
When your direct mail sales letter is longer than one page, should you write “Over, please . . .” or “Please continue” at the bottom of the page? Of course not. - Direct Mail Advertising Company Says "Mail Fewer Pieces, Make More Money"
You'll make more money in direct mail by selling to fewer people. - Boost Email Marketing Open Rates by Sounding Like Grandma in Your Direct Email Advertising
The secret to persuading your customers to open and read your direct email marketing messages is to make them sound like a note from grandma.
Your customers receive three kinds of email:
1. Email from family and friends—personal.
2. Email from colleagues and suppliers—work.
3. Email from advertisers—legitimate and spam. - Boost Direct Mail Response Rates by Mailing Half a Premium Says Dimensional Mailer Company
What boosts direct mail response rates better than a premium? Half a premium. - Attract New Donors with "Friend Get a Friend" Donation Request Fundraising Letters
New donors are closer than you think. Often they are friends of your donors, or family members. - Annual Doesn't Mean Annually in Direct Mail Fundraising Campaigns
One of your greatest obstacles in operating a successful annual fund is thinking of it as an annual fund.
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