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Alexander Gordon's Articles in Advertising

  • Your Business And Newspaper Advertising
    Advertising is integral for any business irrespective or its size of operations. The success of any business lies on its visibility - the idea is that your products will sell only when the consumers can see them. Advertising gives any business this platform.
  • How To Find The Best Advertising Media For Your Business
    Business of any kind depends a lot on advertising, since you need to get the word across to potential customers. Choosing the right advertising media is very important if you wish to see our clientele grow, and yet do not want to end up wasting many resources on worthless advertising.
  • Advertising Your Business Within A Shoestring Budget
    It is a common misconception that advertising your small business will cost an enormous amount of money. The cost deters a lot of small home-based businesses from advertising. This leads to slower growth, as not many customers are aware of the enterprise. Keep a small budget and spend it wisely on some low-cost advertising methods.
  • How To Save Advertising Dollars For Small Businesses
    Businesses usually spend about 2 to 5% of their annual gross sales on advertisements. Some companies use the cash method yet others use the task method for determining their advertising budget. Cash method is when they use that 2 to 5% of gross sales for advertisements and task method is determined based on their past experiences.
  • POP Advertising And Small Budget Advertising For Small Businesses
    Small businesses usually have a tough time competing with the big firms that have huge resources and can spend tons of money on advertisements. Small businesses usually have to work on a very small budget for advertisements, usually spending 2 to 5% of the gross sales.

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