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Balancing the Highs and Lows of Business Videos
Video is an important tool for managing change. The challenge for writers and producers is fitting the right solution to the problem. This article focuses on audience analysis to determine the creative treatment that fits the motivational needs of the audience.
Guidelines for Writing Successful Business Video Presentations
Successful business video presentations are the result of asking the right questions then waiting, searching, and being available to the right answers. It begins with a solid relationship with your client and ends with a solid relationship with your audience. This article offers the tools - the questions to ask - to develop successful business video presentations.
Happiness And Love - Getting Stronger Everyday
Can we really be happy - more importantly, can we really be happy in love? One expert says yes (or at least we can be happier if we want to be) and yes (with some conscious effort). In this article we hear hopeful answers from Martin Seligman and John Gottman.
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