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Bhavna sharma's Articles in Marketing

  • Marketing Effectively to More Than One Audience & MARKETING PLAN CONSIDERATIONS
    What's a small business owner to do if they have more than one audience to market to? Perhaps they need to attract clients but they also need to recruit business partners or vendors. Do they need two marketing plans or can they use one plan that tries to address both aspects?
    This is a great question that applies to many different types of businesses who find they need to market to more than one group of people. You only need one marketing plan. However, you will have two different target audi

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