- What Real Estate Postcard Companies Won't Tell You (But Should)
Many of these challenges and best practices do not get communicated to the individual real estate agent using the postcards. It's not that the postcard marketing companies are being deceitful. It's just not in their best interest to share certain facts of postcard marketing with their real estate customers. So I would like to fill that educational void. - Ordering Real Estate Postcards - Be Careful
Agents have used real estate postcards as a marketing tool for decades. But if you don't how to use real estate postcards, you could end up spending a lot of money with disappointing results. Here's why - Real Estate Recipe Postcards - Do They Work
Are real estate recipe postcards a "delicious dish" for postcard marketing success, or are they a waste of time and money? Only the individual marketer can answer that question with any finality. But here's my take on the subject. - Real Estate Postcard Marketing - Does it Still Work?
Every once in a while, a real estate agent will email me with some form of this question: "Do real estate postcards still work?" Because they use the word "still," I have to assume they feel real estate postcard marketing was more effective in the past than it is today. I usually respond in a way that is cryptic at first but makes sense eventually. - Direct Mail Postcards: 10 Ways to Boost Your Response Rates
Direct mail postcards have long been the workhorse of direct marketing. But as with any other form of marketing, direct mail postcards should be optimized in every way possible. To get the highest return on your investment, you must seek constant improvement in all aspects of your postcard marketing program. Here are ten ways to do exactly that. - Automotive Direct Mail Marketing - A Proven Approach to Marketing
Automotive direct mail is one of the most commonly read types of direct mail. In fact, an article by DM News cites a survey showing that 73% of car buyers respond to direct mail. Why do so many auto dealers and manufactures use direct mail marketing? - Postcard Marketing is a Lead Generator - Not a Brand Builder
Postcard marketing is a response-based medium, not a branding tool. If you're engaging in postcard mailings just to build awareness, you're on a slippery slope that will eventually blow your marketing budget with little to show for it. - Real Estate Postcard Marketing: Postcards + Website = Leads
After being exposed to thousands of real estate postcards daily over a long period of time, I've learned one thing above all else. Most real estate agents are not combining their postcards and websites as effectively as they could. Here's how to avoid making that same mistake. - Real Estate Postcard Q&A - Most Effective Postcard Strategy
This following question came from a Q&A survey I sent to more than 3,000 real estate agents. The survey pertained to real estate postcard marketing. From hundreds of responses, I compiled a list of the most commonly asked questions. This is one of those questions. - Real Estate Postcard Q&A - Postcard Frequency
This following question came from a postcard marketing Q&A survey I sent to over 3,000 real estate agents. From hundreds of responses, I compiled a list of most-frequently-asked questions. This is one of those questions. - Real Estate Farming Postcards - How to Bring the Value
In real estate, farming postcards have become a core part of the agent's marketing program. Agents use postcards to announce their listings, build their brand and attract new clients. But why is it that some agents enjoy such success while others fail? - Real Estate Postcard Q&A: First Class Mail vs. Bulk Mail
The real estate postcard question that follows came from a survey sent to more than 3,000 real estate agents. From hundreds of responses, I compiled a list of most-frequently-asked questions including this one. - Real Estate Postcards - 75 Ways to Improve Your Response
Real estate agents have used postcard marketing for decades. A real estate postcard campaign can be affordable, manageable and effective, all at once! Here are 75 ways to make your postcard campaigns even more successful. - Real Estate Postcards - Cheap is Cheap for a Reason
Everybody loves a bargain. But use caution when bargain-shopping for a real estate postcard vendor. Because as the expression goes, you get what you pay for. - Real Estate Postcard Marketing - How Your Website Relates
Real estate agents have been using postcards to market their services for decades. But as technology evolves (i.e. the Internet), postcard-marketing.... - Real Estate Marketing Postcards - 3 Powerful Strategies
Having worked for two direct mail and printing companies, I've seen my fair share of real estate agent postcards. - Real Estate Postcard Ideas - Layer Up Before Going Out
This real estate postcard idea is brought to you by Mrs. Harris, the mother of a childhood buddy of mine, formerly of Belle Meade Drive in Roanoke, Virginia. - Real Estate Postcard Ideas - The Information Epicenter
The desire for valuable information is a powerful motivator that real estate agents can use to their advantage. Want an example? Here's a way to use information to improve your real estate postcard program. - Real Estate Postcard Ideas – This Town is a War Zone
This real estate postcard idea is brought to you by Brandon Cornett, the Texas Department of Transportation, and the City of Cedar Park, Texas. - Real Estate Postcard Marketing In Three-Part Harmony
Real estate agents have been using postcards to market themselves for decades. But why is it that some agents succeed time and time again, while others fail? What's the secret to postcard marketing success?
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