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C. Brackney's Articles

  • All Web Content Can be Linkbait
    When we think about linkbait, we often visualize controversial topics and other "tricky" ways of generating organic backlinks. In reality, all web content can be linkbait.
  • Getting it Backwards on LSI and Web Content
    SEO firms are making claims of "LSI compliance" and are willing to sell you content that is "ready for LSI." Take a closer look. Writing for LSI is backwards.
  • The Fantastic, Amzaing, Eye-Opening, Shocking Truth About Adjectives And Sales Copy
    The trick to writing high-conversion copy might have less to do with a sprinkling of adjectives than you might think. The difference between "blah" and "ka-ching" might lie in toning down adjective use.
  • Formal vs. Conversational, Not Good vs. Sloppy
    Don't confuse conversational writing with sloppy material. There's a line between informal and lousy--and you don't want to cross it.
  • Ghostwriters and Client Confidentiality
    Anyone looking for a writer should do their best to find someone who can keep a secret. Client confidentiality is important and finding a writer who understands that just makes sense. What if Kentucky Fried Chicken's copywriting team blabbed about the eleven herbs and spices?
  • All Content Writers Are Not Created Equal
    Writers aren't interchangeable parts. There are good reasons to prefer some professional content writers over other options.
  • SEO And The Destruction Of Writing?
    Some people argue that SEO techniques are destroying the quality of writing on the web. Does it have to be that way?
  • If Content Wasn't King
    Even if content wasn't "king," it'd still be insanely valuable. Let's look at some of the reasons why ignoring quality written material is such a huge risk.
  • Why Content Still Matters in "Web 2.0"
    Although many argue that connectivity renders content relatively unimportant as the web grows and matures, substantive written material retains substantial value. Connectivity orbits the sun of content.
  • Making Web Content Interesting
    Writing for the web is often seen as a dull, mechanical process that results in little more than forgettable search engine spider food. It doesn’t have to be that way.
  • Private Label Rights and Duplicate Content Issues
    Are private label rights (PLR) materials on the right or wrong side of Google's treatment of duplicate content? Although Google has been talking about duplicate content, there's still much to learn.
  • Battling Adsense Graphics Restrictions with Better Content
    Google's Adsense program has banned many graphics-reliant strategies, much to the horror of publishers. It may be possible to recoup earnings lost in the policy shift by improving the quality of one's content.
  • Fifty Ways to Screw Up Content
    Do you want to screw up your content? Here's a look at fifty ways to kill your site's chances for success.
  • SEO Content Writing: A Bottom Line All-Star
    SEO content writing is one of the best ways to improve the performance of your online business. It works simultaneously on two different fronts, increasing traffic through multiple means and improving prospect conversion.
  • SEO Content Writing-The New Pulp Fiction
    SEO content writing might seem like something completely new. This twenty-first century phenomena, however, has some strong parallels with yesteryear's pulp fiction. What does that mean to you when shopping your writing project to freelancers?
  • SEO Content Writing-Usability and Findability
    Is your content designed to for search engine appeal or to mesmerize human visitors? Do you really need to choose one or the other? Good SEO content writing performs effectively at the intersection of findability and usability.
  • SEO Content Writing and the Long Tail
    Dominating long tail keywords can bring in surprising traffic and produce great bottom line results. The right SEO content writing strategy will allow you to tap the long tail of search engine activity profitably.
  • SEO Content Writing Solves Bounce Problems
    Are your visitors leaving your site faster than you can turn them into buyers, ad clickers or subscribers? You have a bounce problem. The right SEO content writing can solve the problem and improve the bottom line.

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