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Catherine Gliddon's Articles in Marketing-Direct

  • A Guide to the Pharmacy Show exhibition
    The much anticipated Pharmacy Show 2008 at NEC Birmingham will take place on the 12th and 13th of October, bringing together pharmacists and buyers from all over the Globe. While registration is completely free, this trade event is only for industry buyers, pharmacists and their staff, thus providing an excellent platform for buyers to compare products and services from over 80 different pharmaceutical companies.
  • A Guide to the Euro Bus Expo
    The Bus Expo 2008 at Europe is expected to be even better than last year's exhibition and is to be held at the NEC, Birmingham. The Euro Bus Expo is believed to be Europe's largest bus and coach business platform. The three day exhibition which begins on the 4th of November and continues on to the 6th will combine trade shows, free seminars and conferences along with several outdoor displays.
  • A Guide to the British Ski Show
    Celebrating their 20th Anniversary at the NEC Birmingham this year, the British Ski Show is open to all enthusiasts of the sport with no restrictions regarding their expertise in the field. Welcoming first timers and expert professionals alike, the most awaited British Ski Show starts from 31st October and continues till the 2nd of November 2008 at Hall 12 in NEC, Birmingham.
  • A Guide to the Classic Motor Show
    Catherine writes about UK Exhibitions news & Tips and Exhibitions in Ireland.
  • A Guide to Leisure Industry Week
    The Leisure Industry Week (LIW) is all set to begin on the 23rd of September and will then continue on till the 25th at the NEC Birmingham. Designed by Edward Mills, the NEC occupies a total space of about total 190,000 square metres and has been equipped with 21 interconnected halls, making this venue Europe's seventh largest exhibition centre.
  • A Guide to the National Floors Exhibition
    The National Floors Exhibition is perhaps one of the more comprehensive events that showcase every aspect of flooring. This event encompasses various sections like floor materials, designs and styles. The event is to take place at Harrogate beginning on the 2nd of September and running on to the 4th.
  • A Guide to the London Boat Show
    The London Boat Show comes back to the city 2009 from January 9th to the 18th and will showcase the latest trends, designs and sea crafts in the boating industry. For nautically-minded people all over the country the London Boat Show offers visitors an enormous range of seagoing options. With all kinds of boats, boating gear and clothing on display there is a great deal to interest the seafarer.
  • A Guide to the Harrogate Christmas and Gifts Show
    The annual Harrogate fair is to take place on the 11th of January and continue on to the 14th. The event will display a veritable cornucopia of Christmas related items and holiday gifts for visitors to purchase.
  • A Guide to the Baby Shows Exhibitions
    For three days packed with information, advice and entertainment, head out to one of the Baby Shows Exhibitions. The event focuses on pregnancy, birth, babies and toddlers. Young mothers, individuals who care for infants, paediatricians, experts, manufacturers of baby products and more gather for the opportunity to exchange views, offer tips, and provide up-to-date information. Visitors will get the chance to try and buy a variety of baby products.
  • A Guide to the BBC Summer Festival
    Come summertime, all eyes are on the BBC Summer Festival program schedule. Held at the NEC, Birmingham, the annual event attracts large crowds from all walks of life and of all ages.
  • The World Travel Market
    Running from the 10th to the 13th of November 2008, the World Travel Market is a business to business exhibition that attracts travel industry executives and their clients from across the world.
  • A Guide to the Exhibition and Events venues in Birmingham
    Birmingham is a very handy for exhibitions and events, with access to the city by motorway, international airport and from the main rail network. As one of the largest cities in the UK, Birmingham holds some of the top international exhibitions and getting to the main exhibition venues is fairly straight-forward although you may need to allow time for traffic which can sometimes build up near the NEC! Below we look at the main exhibition and events venues in Birmingham.
  • A Guide to the Exhibition Centres in Holland
    Jaarbeurs Utrecht exhibition centre has hosted everything from trade fairs, congresses, and conferences to meetings, events, and musicals. Offering 100,000 square meters of space with multifunctional halls and seven floors of conference and meeting rooms, the centre has something to suit all kinds of events. It is amidst a network of railways and motorways, which makes it an extremely accessible location for exhibitors and visitors alike.
  • A Guide to the Exhibition Centres in Germany
    Germany is home to several large and well known exhibition centres. Perhaps the most reputed among them is the Messe Frankfurt Group, which lays claim to being the largest trade fair organiser in the world that supports its own exhibition grounds. The Messe Frankfurt has 15 subsidiaries, 5 branches, and 50 international sales partners outside Germany.
  • A Guide to Vancouver Convention & Exhibition Centre
    Founded in 1987 as the Canada Pavilion during Expo 86, the Vancouver Convention and Exhibition Centre now hosts delegates from across the world at its harbour-front location for more than 350 events annually. Surrounded by mountains, oceans, and parks in downtown Vancouver, the award-winning Vancouver Convention and Exhibition Centre promises guests a commitment to service and technical excellence as well as high quality banqueting.
  • A Guide to the Hong Kong Convention and Exhibition Centre
    Originally built in 1988, the Hong Kong Convention and Exhibition Centre finished construction in 1997, making it a landmark for the new age Hong Kong and providing the area with a world class exhibition venue, and one which sits on an artificial island. Below we look in more detail at the HK Convention and Exhibition Centre.
  • A Guide to The London Boat Show Exhibition
    The Collins Stewart London Boat Show is no win its 55th year and this coming year takes place between the 9th and the 18th of January 2009, in the ExCel Centre in the London Docklands. The event attracts boat builders, sailing related companies and experts from a number of sea-related areas. With over 500 Exhibitors and 1000 boats, this is one of the largest annual boat Exhibitions in the UK and Europe and it continues to be a popular event.
  • 5 Property Exhibitions Worth Attending In Europe - 2008
    There are a number of Property and Real Estate exhibitions, which take place in Europe, and these shows often cover domestic and international properties. The idea of a holiday home is popular these days and many of these shows are aimed at selling properties around Europe in locations including Spain, Cyprus and Italy. Below we look at 5 Property and Real Estate exhibitions in Europe, which are worth attending.
  • A Guide to the Dubai International Convention and Exhibition Centre
    The Dubai International Convention and Exhibition Centre (DICEC) is a globally recognised conference and exhibition venue and are commonly used for a variety of exhibitions and conferences. The Centre is located in one of the plushest parts of Dubai and is also a part of the Dubai World Trade Centre (DWTC).
  • A Guide to the Messe Frankfurt GmbH Exhibition Venue
    The Messe Frankfurt venue was first opened in 1949 and today boasts of being the biggest trade fair organiser in the world. This organisation has its own exhibition grounds, called the Frankfurt Exhibition Centre and the Centre is an extremely popular venue for all kinds of exhibitions and trade shows.
  • A Guide to the RDS Exhibition Centre in Dublin
    Located right in the heart of Dublin, this forty two acre exhibition centre is perfect not only for exhibitions and trade shows, but also for sporting and entertainment events, as well as business meetings and conferences. The centre has excellent facilities that make this venue excellent for both exhibitors and visitors.
  • A Guide to the Sydney Convention and Exhibition Centre
    Set against the background of the Darling Harbour, the Sydney Convention and Exhibition Centre is one of the leading exhibitions and trade show venues in the world. The Sydney Convention and Exhibition Centre is Australia's largest exhibition venue and hosts some of the most popular conventions and exhibitions in the world.
  • 5 Types of Stands for Marketing your Business
    There are a number of different types of stands to promote and market your company, ranging from shell schemes, bespoke and custom modular exhibition stands, through to various sized pop up and banner stands. Below we briefly mention the choices you have.
  • Direct Marketing: 5 Ways to Direct Market to your Clients
    Marketing directly to the client or customer can be far more cost effective than marketing through intermediaries, if done effectively. Marketing Directly and doing this effectively though is not easy. Below we look at 5 Direct Marketing techniques below and some ways to optimise your techniques.
  • Exhibiting Abroad: 10 Quick Tips to attending an exhibition Abroad
    A lot of UK and Irish companies also often need to exhibit abroad to market their business direct to suppliers, partners and customers in Europe and further afield. Organising to exhibit abroad can be a logical nightmare i.e. you are not well organised and plan well for the event. Below we look at 10 very simple tips which may make things a little easier for you.
  • Exhibition Organisation: 10 Quick Pointers to Getting organised for an exhibition
    Organising an exhibition for the first time? Don't know where to start? What do you need to consider and how can you get the ball rolling? Below are some basic ideas to guide you in some of the areas you might want to start thinking about in preparation for organising an exhibition stand at an event.

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