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Craig A Smith's Articles

  • Integrating Bricks and Mortar with eCommerce
    Today’s shopper expects convenience. Brands that integrate sales channels for consumer research......
  • Create a Catalog to Supplement Your eCommerce Business
    Multi-channel marketing is the tactic of reinforcing your brand message by utilizing numerous channels to sell to customers. Not just for large retailers, small to medium eCommerce businesses can reap the benefits of multi-channel marketing and should examine strategies to do so.
  • Creating Your Brand Online
    A few years ago, ecommerce and the apparel industry may not have seemed like a great match. How could an industry so dependent on the look and feel of its products be profitable selling online?

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