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Practical Marketing - Get More Results from Sensible, Effective Marketing
Don't waste time or money on ineffective marketing. Read on to learn more about my 7 Step System for Practical Marketing: simple steps for getting better results from sensible, effective small business marketing.
Marketing Rant - An Order Taker Is NOT A Salesperson
You're on your own in the world of retail marketing today. The salesperson is a dinosaur. The 16-year-old, whose cell phone conversation you are interrupting, is the new face of sales. I guess I'm ranting but I remember a time
Web Site Design: Setting the Wrong Backgrounds and Reducing Readability
What happens when you add that great image in the background of your Web site? What about changing colors in the background or the type? Is your Web site design enhancing the visitor's experience? Find out what you could be doing that's making your visitors work hard just to read what's on the page.
Losing Web Site Visitors By Allowing Them to Get Lost
When you allow site visitors to get lost in your Web site, you also lose the opportunity to convert them to prospects and customers. A few simple guidelines will help you ensure that your site is visitor-friendly experience.
Consistency Builds a More Effective Interface and Improves Web Site User Experience
Most users who will visit your Web site are looking for something specific. If they can't find their way around your site or find what they're looking for easily, they'll simply leave. There are things you can you do to help build comfort and trust with your visitors and convert more prospects into customers.
Web Site Navigation Best Practices - Navigation Design Guidelines
A great user experience will bring visitors back. Navigation is a key element in the user experience. Failing to resolve these common mistakes can undermine all the other hard work that's put into developing a Web site. Learn guidelines for what makes navigation good or bad and what you can do to address the challenges.
Budgeting a Web Site - Are You Ready to Commit?
Developing a web site requires confronting the budget. And confronting the budget requires understanding what's needed after the initial site design. One of the common usability failures of Web sites of all sizes is.
A Fish Story
Today, my fish died. It was very sad.
Not Great with Plants
Some people have green thumbs and living things just seem to flourish in their presence. And then there's me.
Survey: The Secret to Effective Marketing
How can you go wrong when you have a great idea? How can clever or witty or beautiful ads go unnoticed? Is there any way one can predict the behavior of potential clients? The unfortunate truth is that a lot of very good ideas just don’t make it. Why?
Marketing Research - Strategies for a Winning Marketing Plan
Many of us start a new marketing plan by taking up where the old plan left off. We review that plan, maybe update a few items. This time, let's take a moment and ask ourselves more questions about the market, our audience, our competition.
Five Cost-Effective Ways to Market Your Small Business
How many of your marketing goals for the year have been achieved, and what opportunities might still be out there? It's always a good time to review and research the changing venues in marketing and advertising. What are the best ways a small business can get big results for their marketing investment? What's the trick to successful marketing?
Autumn - My Favorite Season
Autumn has always been magical for me. I grew up in New England where autumn is an assault of color at every turn. The old, worn down and softly rolling mountain ranges throughout the northeast become blanketed with a blazing quilt of red, gold, purple, orange — just about every color nature has to offer. It's beautiful, warm, comforting. It's magic.
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