Cynthia Pinsonnault's Articles in Marketing

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Practical Marketing - Get More Results from Sensible, Effective Marketing Don't waste time or money on ineffective marketing. Read on to learn more about my 7 Step System for Practical Marketing: simple steps for getting better results from sensible, effective small business marketing. Marketing Rant - An Order Taker Is NOT A Salesperson You're on your own in the world of retail marketing today. The salesperson is a dinosaur. The 16-year-old, whose cell phone conversation you are interrupting, is the new face of sales. I guess I'm ranting but I remember a time Survey: The Secret to Effective Marketing How can you go wrong when you have a great idea? How can clever or witty or beautiful ads go unnoticed? Is there any way one can predict the behavior of potential clients? The unfortunate truth is that a lot of very good ideas just don’t make it. Why? Marketing Research - Strategies for a Winning Marketing Plan Many of us start a new marketing plan by taking up where the old plan left off. We review that plan, maybe update a few items. This time, let's take a moment and ask ourselves more questions about the market, our audience, our competition. Five Cost-Effective Ways to Market Your Small Business How many of your marketing goals for the year have been achieved, and what opportunities might still be out there? It's always a good time to review and research the changing venues in marketing and advertising. What are the best ways a small business can get big results for their marketing investment? What's the trick to successful marketing?

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