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An Introduction To Bulk Email Marketing Bulk email marketing is a method of reaching and communicating with current and potential customers. Over the last decade, bulk email marketing has become a big business. Various studies have reported that an average bulk email campaign yields a one to two percent response. One of the plus points of bulk email marketing is that it less expensive than traditional bulk postage mail. There are a few disadvantages to bulk email marketing. Email Marketing Tools Email marketing tools are web-based marketing tools used to promote business through emails. There are various tools used in e-marketing that help to improve the performance of your email-marketing program. Common email marketing tools include newsletters and e-guides. These tools allow you to run permission-based e-mail marketing campaigns effectively and affordably.

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