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Podcasting For Small Businesses While many people are trying to make a career out of podcasting, it is often forgotten that podcasting is a wonderful promotional tool, particularly for businesses. Podcasting is not only for big business, but also for small businesses alike. Use of "Podsafe" Music in Podcasting Podsafe music is music which is "safe" to broadcast over the internet through podcasts. The term "Podsafe" is a broad term that may refer to any one of many given licenses granting permission for use of music explicitly in podcast broadcasting, although the use of said music may not be implicit to other forms of broadcasting such as radio or television. Many of these licenses, but not all, are valid generally upon the satisfaction of giving attribution to the artist or creator, and an implied agreement to noncommercial use of the works. Creating A Podcast Creating a podcast is both simple and fun, and with a small amount of effort it can payoff for both yourself and your listeners. A podcast is simply a media file, which has uploaded to the Internet and is syndicated out to listeners, many of whom are hopefully subscribers, for playback on their PC's or MP3 players. The word podcast can also refer to the method by which the media files are syndicated out to listeners. Podcasting As A Promotion Tool Although it seems counter-productive to give away music for free, podcasting is an important and invaluable tool for artists to get out name, and sound, recognition. With a web audience ever hungry for music entertainment, reaching out to your niche audience has never been easier.

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