Dr. Gary S. Goodman's Articles in Marketing

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Top Speaker Asks: How Has McDonald’s Been Able To Sell Billions of Mediocre Hamburgers? I’m fond of a line that someone once asked me: “How is it that McDonald’s has been able to sell billions upon billions of mediocre hamburgers?”He answered his own question with one word, “Marketing.”That’s a little too simple, if you ask me.Having worked in a unit of the McDonald’s corporation in my teens, my answer would be: “Systems.”The folks who really need marketing are the small-fries, working in modest enterprises, says Dr. Gary S. Goodman, top speaker, best-selling author, popular media guest, and Fortune 1000 consultant. Top Advisor Says: Successful Coaching Must Be Highly Structured One of the coolest things about being in business for yourself is that you can experiment. If you don’t like traditional selling, for instance because there’s too much pressure in it, you can try a softer, more low-key approach and compare how you do, both ways. Top Advisor Asks: Should You Guarantee Your Consulting, Coaching Or Professional Services There are two things we must do if we want to sell well: (1) Make what we’re selling seem appealing to the prospect; and (2) Make it easy to buy. Top Marketing Speaker Says: There Is Such A Thing As Bad Publicity! Just when you think it’s safe to embrace another cliché, guess again. You’ve undoubtedly heard the truism that there’s no such thing as bad publicity. The idea is that you might be wrongly accused of a heinous crime in the tabloids, but if they spell the name of your web site properly, eliciting enough clicks, you’ll come out ok.

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