E.R. Rigsbee's Articles in Networking

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Associations Deliver Value, But They Don’t Know How Much Trade associations and professional societies are wonderful industry or profession collaborations and deliver high value to their members. After a decade and a half, speaking at association and society conventions and board meetings, I can safely make the above statement. And I believe I can also safely say that most society and association staff and volunteer leadership do not have a clue as to the real dollar value their organization delivers to its members. Project Association Member Value Does a professional or trade association exist to serve its members, to serve the profession or industry, or does it exist to perpetuate itself? Sure, you you’re your answer based on your experiences. Unfortunately though, I have come to believe that there are simply too many people involved in association leadership today that believe in the latter. Many of these leaders do not consciously realize they do believe that the reason for an association is to perpetuate itself. Yet, their actions in this area speak so loudly that few listen to their patter.

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