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Ed Horrell's Articles

  • "The Secret" Works In Business As Well
    The vast popularity of the newly released book entitled "The Secret" has validated the enormous interest in concepts that will help individuals get what they want. Readers learn that the secret is the understanding of the force of The Law of Attraction.
  • It's Cool To Be Kind
    I speak professionally to business people on the power of kindness. In business today, with all of the fear, negativity, and indifference in the marketplace, businesses are finding that values-based leadership makes an extremely positive difference in the workplace.
  • How to Create Your Company Elevator Story
    Most of us are familiar with the term "elevator story". For those who might not be, it is what you would want one of your employees to tell someone who asked about what it is that your company does if they were greeted on the eighth floor elevator in a hotel headed for the lobby. It is what they would say in the time the elevator reached the lobby.
  • Seven Ways to Own Your Audience
    Best-selling author and professional speaker gives tips for making great presentations.
  • Are Your Employees Empowered To Provide World-Class Customer Service?
    Best-selling author discusses the power of allowing employees to make decisions when it comes to customer satisfaction. The Nordstrom example serves as best practice.
  • Is One Of Your Employees Holding You Hostage?
    Best-selling author discusses the impact of overlooking negative behavior of top-perfomers in companies.
  • No One Answers The Phone But The Sales Department
    Best-selling author describes his frustration in trying to talk to someone in the companies he does business with.
  • Why The Final Four Is The Best Sports Event In The World
    Best- selling author and regular Final Four attendee describes the experience of the week of Final Four.
  • Hire The Smile And Teach The Skill
    One of the favorite stories from my new book, "The Kindness Revolution," deals with the Nordstrom's philosophy of hiring their employees.
  • Your Character Is Showing
    Author suggests that business character is reflected by how individuals treat the waitstaff at restaurants.
  • Leaders Establish Corporate Culture
    What can you learn about corporate culture by studying the mudslinging, viscious war of words between Donald Trump and Rosie O'Donnell?
  • Culture Eats Strategy For Lunch
    Author and talk show host believes that culture is more important than strategy. Companies that focus on vlaues-based service will always draw more customers than those whose main focus is on their strategic plans.

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