- he Awesome Power of Testimonials For Marketing Your Business
One of the most extremely powerful marketing tools that we have in business is the testimonial. Yet many times we use the excuse of being "too busy" or "I am not comfortable asking" to not actively request testimonials from our clients and customers. Well, I want to tell you that testimonials can have a tremendous impact on people deciding whether or not to do business with you and your company. And why is that true? People feel more confident about doing business with you if they know there are other satisfied customers. Frankly, the use of testimonials is one technique that is virtually guaranteed to increase your business. - Power Marketing Advice to Grow Your Business
It is important to understand that power marketing begins with leadership from within. It means knowing yourself, having a vision, having passion and taking risks. Power marketing is an extension of who you are as the source, the force and the power behind your marketing. - Networking Tips from the Networker's Networker
One of the best compliments related to networking that I ever received was when a highly respected chief executive introduced me to speak as "The Networkers Networker." Networking is a very powerful marketing tool and one that can be very positive and valuable if done properly and very costly if done improperly or not at all. In thinking about what tips to share with you, I decided to think back over my own personal experiences and what has worked well for me and my clients. What I have developed is called my MVP (Most Valuable Professional) Networking Tips. Here they are. - Why I Love to Hear From Clients and Why You Should Too
I love to hear from my clients (and my business associates, fiends, et al) because I value their feedback. One of my favorite questions is a simple one, but one that yields great value to me. I love to ask, "What do you think?" about any number of items and then listen carefully to the response. Over the 35 years in my professional life, I am still amazed at how many businesses and individuals will tell me that they know what their customers think & want. Yet, when I challenge them and inquire if they actually asked their clients or customers, they say NO very often. Not asking for, not encouraging and not valuing feedback is a huge mistake. No matter what business or organization you are in; getting feedback from your customers & clients is a critical success factor. No matter how good or great you are, you always can be better by learning from feedback. - How To Brand Your Business Using Ten Action Items
In the world we know today, business is becoming more and more competitive. And, small business is the fastest-growing segment of business in most parts of the world. The competitors we face are no longer just the businesses in our own community. The competition now comes from businesses in other communities, in other states, countries and possibly from somewhere halfway around the world. One of the most valuable assets a business, service, product or individual can own is their brand, their reputation. Recognition and value of your business, service, product and yourself determines marketing potential. So, branding must be an integral part of building your business. You need to have customers & clients remember your name, service, product so they can easily refer you to others and so you can build loyalty for repeat transactions. What are some action items you can take to build your business brand and become a "household" name? - Immunizing Your Business Against Recession By Using Marketing Tools
One of the hot topics of discussion in the fall of 2005 is the concern about various types of flu and how people, especially those in high-risk categories, should get immunized. And I also note that there are some people talking about a possible recession in the world. So I thought we should look at immunizing our businesses against recession by using marketing tools. In researching for this article, I turned to one of my talented marketing strategy sources, Steve Hackney, the "Service Business Profit Wizard," of Hackney Marketing Ltd. located in the United Kingdom. I have learned much from Steve and I most strongly agree with his advice "DON'T STOP MARKETING! in any economic situation, good or bad." Steve developed what he calls "recession proof service business marketing tools." I happen to believe these tools work well for other businesses too and I want to share them with you. Here are Steve Hackney's 8 Recession Proof Service Business Marketing Tools- - Building A Better Brand in the New Year
The new year is well underway and many of us have been using the start of the new year to review, refine and-or restart various things in our businesses. For this article I want to concentrate on writing to encourage you to seize the opportunity to look at your branding for this year. First, let's define branding. Branding is the process of building a favorable image for a product or company that differentiates it, in the minds of prospects and end users, from other competitors. Secondly, I hope you will agree that branding is strategically important to you and your business. And thirdly, if you have not thought about branding, I hope this article will cause you to start thinking about it for you and your business. - Do You Want To Become A Rainmaker?
During my 35 year career, I have had the privilege of being referred to as a "Rainmaker" in several news articles and stories during interviews with some of my clients. I take that as a very kind compliment. Some may ask, what is a "Rainmaker?" The American Indian tradition would say that the Rainmaker used magical powers to bring rain to nourish crops to feed the people of the tribe. Today, the most common and simplistic definition I can offer would be this: A "Rainmaker" is a person who brings the most revenue into a company or organization and the revenue or money is the rain. Today's "Rainmaker" makes things happen, generates the most new customers, new business and takes the art of the doing business to new levels. - Twelve Tips From Strategic Thinking For Home Builders To Produce More Strategic Marketing Efforts
All businesses need to engage strategic thinking and planning in all aspects of their business, especially the marketing plan for the business. In working with custom home builders as part of my business coaching practice, I discovered only a few of them ever recognized the value of being strategic in their thinking and planning and had limited themselves to lower levels of success. Fortunately, after they opened their minds to being more strategic, their outlook changed and they started putting some tips on strategic marketing to good use. One of the most vivid and remarkable examples was one custom home builder that went from one of their worst years in business to a record setting best year in business after committing to a strategic marketing approach. Here are twelve (12) tips to home builders for more effective strategic marketing of their business. - Ten Tips For Writing Successful Business Proposals, From Your Strategic Thinking Business Coach
There comes a time for businesses when they must submit successful business proposals to gain clients, projects, interviews, potential development rights, etc. And for many businesses, successful business proposals are mandatory for their survival. How many of your proposals get accepted and how many get rejected? Or don’t you keep track of the outcomes? It is interesting to note that most successful businesses have more of their proposals rejected than accepted. Your strategic thinking business coach endorses strategic thinking in the preparation of all business proposals. Here are ten (10) tips from your strategic thinking business coach for writing successful business proposals. - Strategic Marketing Tips From Your Strategic Thinking Business Coach
Being strategic and thinking strategically in developing your marketing plan means you understand the needs and desires of your clients and customers, and you show them how your product/service satisfies those needs. You must know - what value your product or service offers and what benefits it provides; what differentiates you and your product/service from the competition; who are your stakeholders, which may include- your suppliers, your bank, your subcontractors or vendors, your associates, your staff, your clients or customers, and of course the general public; where your clients and customers are located geographically; and what are the most effective distribution channels to deliver your product or service? When developing a strategic marketing plan, your strategic thinking business coach provides the following ten (10) strategic marketing tips. - How To Strategically Raise Your Warm List To Your Hot List In Five Steps With Strateegic Thinking
How strategic are you in your marketing efforts? Are you using strategic thinking in the development of a strategic marketing plan for your business? Are you still frustrated by having too few "hot list" prospects? My experience indicates that there are too many businesses that are not being very strategic in their marketing and therefore are wasting energy, time, talent and resources. Recently I have read and have been hearing about "warm lists" for prospects. From my perspective, I would rather talk about "hot lists" for prospects. So let's not forget or dismiss the "warm lists," but let's look at how to strategically raise the "warm lists" to "hot lists." And the method to do that involves strategic thinking and planning with the use of your definition of your ideal client profile and a series of questions that may have been used to generate your "warm list" of prospects. Here is a suggested 5 step approach. - How To Strategically Develop Referral Network Tips From Your Strategic Thinking Business Coach
Positive word-of-mouth endorsements, referrals and testimonials are extremely effective and powerful means to help grow your business. And in my experience it seems that solid strategic referrals are the most powerful. Therefore it would behoove you to include the development of a powerful referral network as one of the key elements of you strategic marketing plan. Your strategic thinking business coach heartily endorses developing a strong referral network and offers ten (10) tips on how to do that. The ten (10) tips are- - How To Strategically Develop Your Ideal Client Profile - From Your Strategic Thinking Busines Coach
It seems to me that if one takes the time to strategically think and plan a list of characteristics to define an ideal client and then uses that as a "filter"to evaluate prospects, the probability of success in their marketing efforts would be enhanced over the non-strategic efforts of thinking everyone is a prospect and chasing too many non-productive leads. You are basically spending some time "pre-qualifying" suspects and prospects before you begin your efforts to approach them. The characteristics of the ideal client will also provide information so you can strategically design your marketing message, contact method, call to action and follow-up. This is a very popular and passionate topic with my business coaching clients and I have developed a list of the types of characteristics (which is certainly not meant to be all-inclusive) you may consider in defining the profile of your ideal client. Here is a list from your strategic thinking business coach to assist you in your efforts. - Strategic Tips On How To Strategically Develop Successful Cause-Related Marketing Programs
Cause-related marketing has become a part of strategic marketing plans. Cause-related marketing is an activity where businesses and charities form a partnership with each other to market an image, product or service for mutual benefit. Embracing a cause does make good business sense. A business’s genuine commitment to a worthy cause enhances a company’s image and helps build brand loyalty. Cause-related marketing is a strategic way to highlight a business’s reputation within their target market. Cause-related marketing has the power to be a very positive differentiator from competitors and to realize many benefits. These benefits include increased visibility; increased customer loyalty; enhanced company image; positive media coverage; increased good will; and increased sales. Cause-related marketing also provides an emotional engagement of your client and other stakeholders. Using a strategic thinking approach and more than 35 years of marketing experience, your strategic thinking business coach developed a list of ten (10) tips to follow to develop successful cause-related marketing programs. - How To Recognize Your Ideal Client, Tips From Your Strategic Thinking Business Coach
Do you know how to recognize your ideal client for your business? Do you have any idea of the characteristics of your ideal client? Have you taken time to select criteria you will use to decide whether you will do business with someone or not? The honest answer from too many of you will be NO to these questions. And the sad truth of this is that too many businesses try to be all things to all people and believe that anyone that breathes or has a credit card is a prospect. This approach is definitely not strategic. My suggestion to you is to take a more strategic approach. And this means that you must define your ideal client. What questions might you ask to define your ideal clients? Here are ten (10) questions your strategic thinking business coach suggests you can use to help identify your ideal clients. - How Professional Service Providers Can Break Through Resistance to Requesting Referrals
One of the most powerful strategic marketing tools is referrals. Are you resisting the opportunity to request referrals? If you answered YES you are resisting, why are you resisting? In doing some research on this subject I learned that many, if not most, professional services providers resist because of fear. Strategic marketing principles and experience show that your best source of new business comes from your existing clients. So, if you ignore this fact and permit fear of asking for referrals from your clients, you will be missing a tremendous opportunity. So, what can you do to break through and overcome this resistance? Your strategic thinking business coach has eight (8) suggested "break through" strategies for you to consider. - Your Strategic Thinking Coach Shares Six Smart Marketing Strategies For Professional Service Firms
Over the past 35 years, I have observed many professional service firms struggle with their marketing efforts. Time after time I would witness a firm spending large sums of money doing the wrong type of marketing to the wrong market segment with the wrong marketing message and with the wrong marketer. And to see failed after failed attempt at marketing. On the other hand, I also got to see some very smart marketing done for the right reasons, to the right markets, with the right message and with the right marketer with very solid results. Too many professionals continue to think that "everyone" is a potential client, rather than selecting a targeted market and niche. The very successful professionals think strategically and use some smart marketing strategies. Here are six smart marketing strategies for professional service firms from your strategic thinking coach. - Your Strategic Thinking Coach's Ten Questions To Diagnose Fear Of Marketing
Whenever I hear complaints about not attracting enough new business, I start asking many questions. As a strategic thinking business coach I need to ask those who complain many questions to find out if there is a fear of marketing that is preventing the growth of their business. In order to determine if this fear exists, I developed ten (10) questions to ask them. The ten questions are: - A Good Recipe For An Ad to Produce Higher Yields? A Bakers Dozen Ingredients For Effective Ads!
What ingredients make an effective ad that produces higher yields? After thinking about this, I thought of thirteen (a bakers dozen for the non-bakers in the audience) essential ingredients for an effective high yielding ad. Here are the thirteen ingredients. - 12 Strategic "Grow Goals" To Grow Your Business, According To Your Strategic Thinking Business Coach
Any time is a good time to think about how to grow your business. The last month of your calendar year or fiscal year is a very good time to think about and plan for the growth of your business. Companies need to think strategically about the coming year and what "grow goals" they should establish to grow their business. For the purpose of this article, I am going to presume that you are near the end of your fiscal year or your calendar year and are ready to plan for the growth of your business in the coming year. And with that in mind, I want to share twelve (12) strategic "grow goals" to grow your business in the year ahead. - The State of Customer Service or Disservice in The U.S. – Awesome, Adequate or Abysmal?
Many companies are touting world class, first class, and/or high quality customer service today. However, as a strategic thinking business coach, I wonder about the true state of customer service in the U.S. What is the real level of customer service being delivered – is it Awesome, Adequate or Abysmal? So, what is the "state of customer service" in the U.S.? I found a source of information to help answer that question in survey results released by Accenture, the giant consulting firm. Some highlights from the Fall, 2006 results include - Ten Effective Ideas For Maintaining TOMA (Top Of Mind Awareness) With Your Clients
So you have clients and you want to keep and continually serve them. Your Strategic Thinking Business Coach wants to remind you that it is always in your best interest to maintain TOMA (Top Of Mind Awareness) with your clients if you want to keep them. It has been my experience that satisfied clients usually welcome frequent contact (let's say once a month) from businesses that have delivered superior, value added service in the recent past. I have also found that the frequent communications will reinforce the bond you have with your client, renew or refresh their positive feelings about you and keep you and your company "on their mind." - Ten Confessed Marketing Sins From Clients To Your Strategic Thinking Business Coach
Business coaches need to be excellent listeners and hearers. During business coaching sessions, considerable time is spent with the coach asking questions and then listening to responses from those people being coached. And what business coaches hear many times are client confessions of what they have not been doing or what they have not been doing very well. Marketing is a major topic of business coaching sessions. And the discussions definitely include confessions of what clients are not dong or dong wrong in their marketing efforts. Reflecting on what confessions I have heard over many years of business coaching, here are ten of the top confessed marketing sins from clients to Your Strategic Thinking Business Coach. - Ten Tips For Making Effective Calls To Your Prospects
Competition in business today is keen and those in business need to seek a competitive edge whenever possible. A strategic approach to making calls to your prospects is one area to gain a competitive advantage. With that in mind, I chose to use some strategic thinking skills to develop a list of ten top tips for making effective calls to your business prospects. Those top ten tips are - Ten Strategic Tips For An Effective Internet Marketing Strategy
Attention business owners and marketers! Please read the next sentence very carefully to make sure you get the message. Business-to-business (B2B) Internet marketing strategy and tactics have been reinventing themselves and are changing. The B2B consumer is now more demanding when it comes to your online information. I believe it is safe to say that the Internet is the most powerful business communication system in the world today. So, accepting that as true, here are ten (10) strategic tips for you to use to ensure an effective Internet marketing strategy for you and your business. - Strategic Alliances and Their Powerful Benefits
A strategic alliance is a partnership, a collaborative agreement and-or a relationship between two or more companies or organizations formed to pursue a set of agreed upon goals while remaining independent companies or organizations. Strategic alliances exist in a variety of shapes and sizes and include a wide range of scopes of cooperation levels. Strategic alliances usually are most effective when the entities involved have complementary strengths - Stop Resisting and Start Reaping The Rewards of Referrals
Recently I was asked to provide some expert advice on networking for introverts and I did so in an article entitled, "Networking Tips for Introverts or How to Break The Ice Without Fear of Falling Through." After completing the article, I thought about the similarity between the introvert's fear of networking and the fear and resistance of business people to ask for referrals. Over the past 25 years in my private consulting practices, I have observed that many, if not most, professionals are uncomfortable and resistant to requesting referrals from colleagues, clients, business associates, et al. There appears to be some psychological fear in their minds of what might happen if a request for referral is made. My own observations along those lines are that usually the worst thing that happens is someone declines the request. And maybe that is more than many people can handle since it is seen as rejection. - Reaping Rewards From An Effective Referral System
What can you do to overcome this disdain for asking for referrals? How can you get rid of that feeling that you do not want to impose on others? I have good news for you! There are a number of ways to gain referrals effectively without you having to "endure the pain" of asking for referrals in a face-to-face fashion. And I am going to share some ways for you to do that so you can gain referrals and grow your business. Here are seven suggested ways to gain referrals without a direct face-to-face ask. - 13 Proven Lead Generation Tools For Service Businesses From Your Strategic Thinking Business Coach
Is your lead generation tool kit well stocked or almost empty? Or are your lead generation tools rusty and no longer work? What lead generation tools are you using? And are the tools you are using producing results? It has been my experience that the more lead generation tools you use, the more leads, clients and revenue you will generate. But, you must use productive and proven lead generation tools that give you a good ROI (return on investment). Reflecting on what have been successful tools for me in the past, your Strategic Thinking Business Coach identified thirteen (13) proven lead generation tools to apply to your service business. And here they are in no priority order. - Keys to Getting Past The Gate-Keeper In Business
Savvy business people understand that one of the critical factors in developing a successful business and successful business relationship is getting past the "gate-keeper" that stands between you and the key decision maker you want to reach. - Essential Ingredients For An Effective Ad
We are literally bombarded with advertisements every day and in many forms. Each of these advertisements is competing for our very limited attention. One can say the competition is fierce. Therefore, your ads must be well thought out and have certain key attributes or what I choose to call "ingredients". Here are the essential ingredients I believe are necessary for an effective ad. - Best Ways To Identify Your Ideal Clients & Customers
As a business coach, I strongly believe that it would be great if all businesses today would know who their ideal clients and customers are. If I asked each of the readers of this article to tell me who your ideal clients are, could you tell me? Have you ever taken time to truly identify your ideal clients and what they are like? I suspect a majority of readers of this article answered NO to these questions. Too many business owners and managers cannot identify their ideal clients and customers and as a consequence they continue to "chase" any prospect and sell to everyone. By doing this, they work harder, not smarter, waste valuable time & resources, and they fail to grow their business. Worse yet, too many business owners and managers find it absolutely impossible to "walk away" from any prospect even when they know the prospect is not the right fit for their business. - A Business Coach's Top Ten Tactics for Marketing Professional Services
Marketing professional services is a real and difficult challenge. The challenges of marketing professional services are different from those of marketing products. Two major reasons for the differences are that clients cannot see or touch professional services before they buy them and the professional services are often produced and consumed simultaneously. And another reason is that marketing professional services is split among marketing, sales, professional and management staff instead of a dedicated marketing and sales force. Based upon my research and my own professional experience, I developed a Top Ten Tactics for marketing professional services. - Ten Strategic Marketing Actions To Ensure Success In Your New Year
The beginning of a new calendar or fiscal year is a great time to use those good intentions we have about new beginnings and jump-start our marketing efforts. So, using a strategic thinking approach, here are ten (10) strategic marketing actions to ensure success in your new year. - Six Strategic Things To Remember When Requesting Referrals
Referrals are important to most if not all businesses today. In a professional services business, such as business coaching, referrals are a major source of new clients. One of the strategic advantages of referrals is that they tend to be good quality prospects. And another strategic advantage is that they also tend to be relatively easy to convert into clients. It is imperative that you pay attention to the generation of referrals and the best way to do that is to ask for referrals at least two or three times a year from existing clients and professional and personal contacts. There are a few strategic things to remember when requesting referrals from any of the above-mentioned sources. And your strategic thinking business coach offers the following to remember. - Public Relations As A Strategic Tool To Integrate With Your Marketing Efforts
Integrated marketing communications is a very effective tool for all businesses. The integration of advertising, marketing and public relations is much more strategic than pursuing each of those elements separately. The old traditional use of advertising as the principal means of promotion for business is no longer effective. In my business coaching experience I have seen too many companies wasting significant resources by following an advertising strategy that does not work because it does not reach their target audience, has an emphasis on the "glitz and technology" rather than an emphasis on content, and is simply misdirected. Adopting a strategy of integrating public relations into your marketing efforts is required to implement a successful marketing campaign. - A Strategic Approach To Produce A Strong Professional Services Brand
A professional services firm, just like other types of businesses, needs to develop a strong brand and a favorable impression in the minds of prospects, clients and stakeholders in their business. In smaller professional service firms, there are limited financial resources for advertising as a primary branding vehicle. Therefore, as strategic approach is imperative to maximize the impact of available resources to rand your professional services firm. How do you influence your market in a strategic way that produces a favorable image of your firm in the minds of your prospects, clients and stakeholders? Your strategic thinking business coach recommends the following strategic approach. - Seven Strategic Tips For Selling Professional Services Brand
Selling professional services presents many challenges and problems with closing a deal with a prospect and/or client. The term "closing" has an inherent seller-orientation and it can be interpreted as putting your needs ahead of the client's needs. And that is never a desired interpretation for those who sell professional services. The "closing" model also presents some conflicts between the belief that buying is driven by rational decision-making, rather than emotion. What is important is to have the buyer of professional services feel comfortable about a rational decision they have to make. The emphasis is on creating a high "comfort level" for the buyer when making the decision. - Strategic Elements Needed To Produce Compelling Written Sales Communications
We all receive various forms of written sales communications each week. Some of these will cause us to totally ignore the piece, others will get a few seconds of our attention and a very select few will grab and hold our attention. So what compels us to respond in these ways? After applying some strategic thinking to this question, here are ten (10) elements that Your Strategic Thinking Business Coach believes produces compelling written sales communications. - Lessons Learned From Strategic Marketing From Your Strategic Thinking Business Coach
Businesses need to be strategic! There are too many businesses that have failed to recognize the value of being strategic in their thinking and planning and have limited themselves to less than optimum results. Today, I want to present some thoughts about strategic marketing plans. I continue to be amazed at how many businesses have no marketing plan at all, let alone a strategic marketing plan. The truth is that the only marketing plan some businesses have is one on "the seat of their pants." Over the many years of working with business owners, their management teams and employees, there have been many opportunities to experience and capture the "lessons learned" from heir endeavors. - Strategic Business Entertaining Ideas From Your Strategic Thinking Business Coach
Business entertaining is expensive and time-consuming and warrants being very strategic and goal oriented beyond what the goals are for business breakfasts and lunches. It is good to know that one of the main purposes of the business entertaining is to make people feel good and to have a good time. It is critical to consider whether the event will emphasize and underline your business mission in a subtle professional way and if your guests will have an enjoyable time and come away with a better understanding of your company, its goals and its core values. Your strategic thinking business coach has some suggestions for different types of events that might fulfill your strategic business entertaining goals. - How To Identify Your Marketing Barriers
Do you have a strategic marketing plan and process? Are you satisfied with your marketing results? Have you taken time to review your marketing program and determine what barriers are preventing the achievement of a successful marketing program? I believe I know the answers to these questions from too many businesses today. I too often hear a resounding NO to each of the questions. What questions might you ask to define your marketing barriers? Here are ten (10) questions to help identify the barriers that stand between you and a successful marketing program. - How To Benefit From The Awesome Power of Two Simple Words –Thank You!
Two simple words put together as "Thank you!" have awesome power that binds and builds relationships. Think of the times you received thanks verbally or in writing and you will have sensitivity to this power. "Thank you” confirms that something positive and special has happened and also provides the opportunity to return some very positive emotions back to the giver of thanks. So you are asking how can you benefit from this awesome power of thank you. Here are seven (7) tips on how to do that from your strategic thinking business coach. - Eight Powerful Strategies To Retain Clients, According To Your Strategic Thinking Business Coach
Do you practice strategic thinking in your marketing efforts? Do you develop client-retention strategies, in addition to strategies to gain new clients? If you answered NO to these questions, you may want to rethink the way you are doing your marketing. My experience indicates that a strategic approach to client retention is underutilized and therefore a great deal of energy, time, talent and money is being wasted in marketing efforts seeking new clients and ignoring or giving “second rate” efforts to retaining existing clients. Do you practice strategic thinking in your marketing efforts? Do you develop client-retention strategies, in addition to strategies to gain new clients? If you answered NO to these questions, you may want to rethink the way you are doing your marketing. My experience indicates that a strategic approach to client retention is underutilized and therefore a great deal of energy, time, talent and money is being wasted in marketing efforts seeking new clients and ignoring or giving “second rate” efforts to retaining existing clients. - Ten Important Ingredients For Your Strategic Marketing Plan
Strategic thinking is very important in developing an effective marketing plan for your business. You need to think about a compelling Unique Selling Proposition (USP); an effective positioning statement; and a strategic integrated marketing communications approach. Writing a Strategic Marketing Plan is about understanding the needs and desires of your customers and clients, and showing them how your product and/or service will satisfy the needs of your customers and clients and solve their problems. Here are Ten (10) Important Ingredients For Strategic Marketing Plans. - A Strategic View of Changing Customer Complaints Into Customer Compliments
When someone complains about their experience with your business, how do you view those complaints? Do you encourage people to complain if they are not satisfied with your product or service? Do you have any type of procedure to handle complaints? Do you have any idea of the value of complaints? Did you know that 70% of dissatisfied customers will return if their complaint is resolved favorably? Did you know that 95% of dissatisfied customers will return if you resolve their complaint on the spot? Complaining customers are really a treasure. That means there is great value in resolving complaints. Here are some actions to turn complaints into compliments. - A Strategic Action Plan For Recession Resistant Marketing
As the U.S. and the global economies move up and down, there is always some talk that arises about concern of a worldwide recession. Let's acknowledge that we are sometimes over-run by pessimists. When the pessimists start talking up a recession, people start to worry, get scared and begin to develop contingency plans. So what would a strategic thinking professional do to make his or her business recession resistant? There is one thing that must be crystal clear - you must never stop marketing! If you stop marketing, your business will fail. Using a strategic thinking and business coach approach, here is my recommended strategic action plan for recession resistant marketing. - Thirteen Strategic & Cost Effective Ideas to Increase Your Business Revenue and Profits
Growing your business is a continuous effort and goal. Business owners and managers need to think and plan more strategically to grow their businesses. Here are thirteen (13) simple and strategic ideas that will help increase sale and profits, but will not strain or demolish your budget. - Networking Tips for Introverts or How to Break The Ice Without Fear of Falling Through
Do you "freeze up" when you are in a room full of people with some great networking opportunities? Are you timid, shy, and bashful around people at business and social gatherings? If you admitted that this description fits you, please understand that you are not alone. Introverts are one group of people that are really affected by this freeze up. Mention "networking" to introverts and the introverts may freeze up and become the "ice" they need to "break" in networking. What can be done to address this situation? I thought about this and developed some tips I would give to introverts on networking. Here are six tips on networking for introverts to prevent "freeze-up." - Thirteen Tried and True Ways to Increase Revenue From Your Existing Customers
Are you overlooking one of the biggest sources of increased revenues for your business by not focusing a targeted marketing effort on your existing customers? Experience has proven that your existing customers are the most effective and efficient source of more revenue since you already have an existing relationship with them. Increased sales can come through them via an increase in the total number of purchases, higher frequency of purchases and higher dollar value of each purchase. So, what are some ways to achieve those increased dollars from your existing customer base? Here are thirteen (13) of what I consider to be "tried and true" ways to gain more revenue from your existing customers.
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