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Halstatt Pires's Articles

  • Google's New Patent Application - Digital Billboards
    Always looking for a new potential marketing forum, Google is thinking outside of the box again. It recently filed a patent application for digital billboards.
  • Internet Marketing for Professionals
    Most professionals approach internet marketing by throwing money at the problem. While this will produce some results, there is a better way to go about marketing your services.
  • SEO For Geographically Restricted Sites
    The web is often touted as a way to reach a huge audience that spans the globe. Many people mistakenly believes they should only be online if they have a business that caters to people regardless of their location.
  • Writing Meta Titles Correctly for SEO
    When pursuing search engine optimization, you are going to have to confront the issue of meta tags. There are a couple of strategies when it comes to writing them, but meta titles require some specific care.
  • Slacking On The Quality Of Your Articles
    There are numerous ways to go about generating traffic on the web. Writing articles is a method that has two benefits, but only if you keep the quality of your work at a high level.
  • Avoid Temptation When Doing Keyword Research
    To be successful on the web, you must provide solutions to the problems your visitors have. Keyword research is the key to figuring out what those problems are.
  • The Competing Column in Wordtracker and SEO
    If you are going to make it big on the web with search engine optimization, you have to do keyword research. Wordtracker is a fairly popular tool with many webmasters.
  • PPC-The Desire for An Exact Bid Amount
    If you run PPC campaigns, you are undoubtedly aware of the changes made over at Yahoo to the old Overture platform. Range bid pricing is in. Gee, I wonder where they got the idea.
  • Percolating and SEO – The Long Term Approach
    Time is against you when trying to optimize a site, particularly if you have a brand new domain and site. Letting a site percolate is sometimes a good strategy to undertake.
  • The Advantages and Disadvantages of Working in SEO
    If you are considering working in the field of search engine optimization, you need to know what you are getting into. Here is an attempted humorous take on some of the advantages and disadvantages of starting your own optimization business.
  • Keyword Research for Seasonal Site SEO
    Keyword research is one of the necessary steps that must be undertaken as part of a search engine optimization plan. That being said, you have to be careful when doing it for a seasonal site.
  • SEO for the Seasonal Site
    There are many business areas that are seasonal in nature in the brick and mortar world. The same is true for the web, which can make optimizing the site a bit tricky.
  • The Problem of Lots of Visitors and Few Sales
    If you have had a site up for any time at all, you know it is a challenge getting people to visit it. Once you get them, nothing is more aggravating than not getting sales.
  • Marketing a New Site with No Money
    The online world is primarily the world of small businesses. Most start sites with little or no money to spend on marketing. Fortunately, there is a free way to generate traffic to your site.
  • Evaluating Product Lines for Your Site
    If you have a product oriented site, you obviously need products. There is an interesting way you can use keyword research to help you evaluate the products that are going to sell.
  • Using SEO Keyword Phrases in Your Articles
    If you are attempting to obtain search engine rankings for your site by publishing articles, you are making a smart choice. There is, however, one big issue you need to watch out for.
  • Picking New Products for Your Online Business
    If you run an online business selling products, you eventually are going to want to expand your product line. Instead of winging it or thinking up new ideas, you should use online tools to verify there is a need.
  • SEO and the Fold
    Most discussions about seo focus on getting into the top 10 of the rankings for a particular keyword phrase. In truth, the discussion should be about the fold.
  • When Not to Use Business Names for Domains
    As a business, your mindset is to promote your name and brand as much as possible. This is not always a good idea when it comes to picking a domain name for your site.
  • Google to Dominate Entire Physical Universe?
    As you may have heard, NASA and Google have just announced a partnership of sorts. While it seems like an information sharing agreement, a close reading reveals some rather startling things.
  • Internet Marketing in 2007 - What Will Happen
    To say that internet marketing is a fluid medium for advertising is a small understatement. As we come to the end of 2006, what can we expect for 2007?
  • Using 2006 Site Stats to Mine Gold in 2007
    One of the inherent problems with running a site is tends to consume you. You get so caught up in the daily work that you can often completely miss larger patterns.
  • SEO for Holidays Throughout The Year
    When preparing a plan for your search engine optimization efforts, it can be easy to miss out on time sensitive keywords. With the holiday season about to end, now is a good time to rethink your strategy.
  • Internet Marketing After The Holidays
    Alas, another glorious holiday shopping season ends online. Is it time to call it a year and relax? Not if you want to make some more money.
  • Humor and Writing Your Articles
    One issue that creeps up often when writing articles is whether you should use humor in them. While this might seem like a good move, the answer is not entirely clear.
  • Writing Time-Oriented Articles
    The first step in writing an article for distribution is to come up with a subject. To really make hay, you should always look to see if there is a time element you can incorporate as well.
  • Specifics Get Your Article Picked Up
    When writing articles you intend to submit to directories, it is tempting to just pound them out quickly. If you add specifics to your article, however, your article will get picked up by publishers at a much greater rate.
  • Why You Should Use Alternating Author Names
    When you open an account with an article directory, you are almost always asked to create an author name. Most people put their real name, but this can be a mistake in some situations.
  • Thoughts on Article Directory Oddities
    If you publish articles to promote your site, you have probably noticed the directories evolve. Some things are just odd, but others are not good developments.
  • Which Article Directories Should You Submit To
    Publishing articles is a tremendous way to generate links to your site. There are now thousands of article directories, so which should you submit your articles to?
  • How Many Links Do I Need to Get High Rankings
    If you are pursuing a search engine optimization campaign, your link popularity will become an issue. So, how many links do you need to get high rankings?
  • Insight to SEO Jargon
    If you have an online business, sooner or later you will start looking into search engine optimization. Better known as “SEO”, the field is full of jargon.
  • Generate Secondary Sales From Previous Customers
    Every business spends untold amounts of energy, time and money obtaining customers. Surprisingly, many then fail to revisit those customers for secondary revenues.
  • How Many Articles Do You Need To Get Rankings?
    A fairly popular way to go about link building for a site is to publish articles. This raises the question of how many articles one needs to publish to see results?
  • That Annoying Guy With Top Rankings
    If you are in the Internet game, or probably any business, there is that one annoying guy who will tell you everything is easy. He is full of it, particularly when it comes to rankings.
  • I Lost My Rankings – SEO Nightmare?
    If you are ethical, search engine optimization efforts can take a long time and a lot of effort. So what happens when you find your rankings have disappeared one day?
  • Root Keywords Are Key To SEO Efforts
    Whether you are just starting out with search engine optimization or an old pro, keyword research is the foundation upon which top rankings are built and root keywords are the most important.
  • Google Duplicate Content Filter for SEO – The Bad
    Many people use article distribution as a technique for building inbound links to their site. For many, this strategy has run into problems because of the Google duplicate content filter.
  • Google Duplicate Content Filter for SEO -- The Good
    The much maligned Google duplicate content filter is generally the bane of most sites. There is, however, one way to use it to your advantage.
  • Google Duplicate Content Filter for SEO -- The Bad
    Many people use article distribution as a technique for building inbound links to their site. For many, this strategy has run into problems because of the Google duplicate content filter.
  • Making Money On A Site That Bombs
    You spend a lot of time and effort to build out and market a site. You are getting a lot of traffic, but the site isn’t profitable. What now?

    Making Money On A Site That Bombs
  • Get The Most Out Of Your SEO Professional
    Many businesses go through all kinds of steps before hiring a search engine optimization professional. Unfortunately, they often then sabotage that person from the outset.
  • Conflicting SEO Expectations
    SEO is undisputedly the best method for generating traffic and profits. That being said, you need to understand the inherent conflict that can arise with SEO.

    Conflicting SEO Expectations
  • Placement of Adsense Ads – Location, Location, Location
    Once you have made the decision to use Google Adsense, you need to consider where to place the ads on your pages. Much like real estate, it is all about location, location, location.
  • Pay For Action Adsense – A Fundamental Problem
    Ever inventive, Google has been sending out emails to select Adsense publishers regarding a new pay for action program. This is bad news for publishers promoting Adsense.
  • The Basics of Google Adsense
    Google Adsense is a unique program that can produce a lot of revenues over time if you are patient. Here is an overview of the basics of Google Adsense.
  • Moving To The Next Level With Adsense
    When you first start promoting Adsense on your site, the potential is obvious. After a few months, however, you need to move to the next level to maximize revenues.
  • Online Turnkey Sites – Good and Bad
    You have decided to open a site online, but are not sure where to start. This brings us to the subject of the online turnkey sites.
  • The Catch-22 with Accepting Credit Cards
    The Internet is a unique beast when it comes to payment transactions. You need to accept credit cards on your site, but there is a problem given the nature of credit card protection.
  • Emphasizing Your Keyword For SEO
    Once you get into the search engine optimization game, you will learn all kinds of fundamental axioms. Emphasizing your keyword in code is one.

    Emphasizing Your Keyword For SEO

    Keywords are the key, pun intended, to search engine optimization. You must develop an understanding of what your prospects are looking for in your area of business. Keyword research is the method for doing this and a step that should be undertaken with great precision and effort.

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