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Sponsorship and Sports – The ING Example: Running & Formula One
Sponsoring is one of the ways to build and fortalice a brand. And sport is always a good target. ING has chosen both Running and (only recently) Formula One - an interesting choice given the fact that ING is Both Bank and Insurer
XING
Xhanging a brand name requires a lot of energy. OpenBC, the networking company, has taken mayor this step to change their (brand) name. From now on, they are called XING.
Certification of Your Profession - A Step in Personal Branding?
Much in business --as on the stock exchange - moves in trends. Not forever thought. Some trends will fade away when others amplify. And certain important incidents may cause new trends to start or others to finish abruptly. Certification of professionals is a also trend. Two parties benefit from this certification process.
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