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Hans Bool's Articles in Marketing

  • The World Cup – Of Advertising
    Click on the Google Image and you get the search results for “2006 World Football.”

    I admire those images. Like at the time of the Olympic Games, everyday another picture showing the center of the Games; one day water polo, athletics, hockey, short track ... “Although,” -- you might think -- “we are a virtual company, when there are games, we are there too; right by your side.” Google was right there. And now again, The World Cup. Again the image shows: “ we are with you.”
  • How (Not) to Convince Your Audience Sending a Personal Letter
    The first step is a short but serious opening; not too personal:Attn: Sir/Madam,
    The opening sentence should also address trust, mentioning a brand name could be helpful:

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