Harriet Hodgson's Articles in Book-Marketing

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Writing: Turning Your Rejections into Sales The first rejection is always a shock. How could a publisher reject you after you worked so hard, printed the manuscript or burned a CD, wrote a proposal, and paid for shipping? Rejection is always painful, yet you may grow from it. Free Book Publicity: It's Out There, but You Have to Work for It Thousands of new books are released each year and many publishers are leaving the marketing to the authors. Most authors don't have the money to hire a professional marketing firm. How can you publicize your book? You take a deep breath and go the free publicity route. These ideas will get your publicity campaign off and running. Making a Media Kit for Your Book Media contacts are necessary to book sales. The goal of a media kit is to get radio, television, and print coverage for your book. This article tells how one nonfiction writer made a media kit for her book and the results it generated. Creating a Handout for Your Book Talk: Smart Speaking, Smart Selling A handout, or several handouts, can make your book talk clear. Handouts may also serve as sell pieces and prompt attendees to buy your book later. This articles tells how to write handouts that support - and sell - your book. I Designed My Own Book Cover The cover of a book has a lot to do with sales. Customers will pick up books with eye-catching covers and ignore books with bland covers. Many authors have no control over the covers of their books. This article details the steps one writer took to design a happy cover for a serious book.

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