- Show Up For Success
Your minister of the church of marketing has some words for you to ponder today: if you want to succeed you must show up. Woody Allen has often been quoted - incorrectly - on this subject. What he really said was, "80 percent of success is showing up." - Tell Me A Story About Me
Marketers know that a story is a good way to engage prospects. But too often the marketer wants to tell a self-serving story about the company instead of about how the company helps the prospect or customer. Chest-thumping puffery does not sell. Tell me about how you can make me more money, save me some time, provide me work/life balance and I’m listening and more likely to ring the register. Otherwise, save your time and money because I just tuned out. - Outside The Box
Understanding psychology and human behavior can come in handy for the marketer, particularly those who operate at the retail level. There are a few tricks retailers use that play on your unconscious to relax you, or change your in-store behavior. - Get Cre8tive
Every human is creative. However, you must understand that creativity and artistic ability are not one and the same. Once you get past that hurdle, it's easier to find your creative muse. - Pump Up Your Brain
According to Nobel prize-winning chemist Linus Pauling, the best way to get a good idea is to get a lot of ideas. Unfortunately, school teaches us to find the right answer, when actually there is usually more than one right answer for a problem. We need to be more child-like in our approach to ideas. Here are some exercises to help us generate ideas or to look at things from a different - and perhaps, childlike - perspective. - Give It Up Again
It is estimated that Americans gave total charitable contributions of $260.28 billion for 2005, up 6.1 percent from the previous year. Individuals give the lion’s share, but at this time of year many companies dig deep to make charitable donations, too. Not only is it the right thing to do, it is also the smart business thing to do. - Old Fashioned Marketing
Every year we start seeing all the articles about what the new year will hold. Everything from politics to marketing is dissected and forecast. I like to take advantage of trends as much as anyone but you can’t let the new blind you to the tried-and-true. Let's get back to the fundamentals of marketing. - 11 Ways To Promote Your Website
There are many ways to promote your website from writing articles and linking strategies to SEO and enewsletters. This article reviews 11 ways to boost web traffic. - Digitize Your News Releases
Some say Ivy Lee invented the news release in 1906. But since its invention, a news release only rarely has scored anyone a placement in the New York Times. However, the news release is not dead. It has evolved into a powerful tool for publicity and driving web traffic. Written and distributed correctly, a news release can provide a real boost to your online PR program. - Optimize Your News Releases
Today's news release is written differently than those from the past. It still needs to be newsworthy and it needs to sound like a human wrote it. However, you must include the right keywords in it to take advantage of the web. Let's examine some news release optimization techniques.
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