Harry Hoover's Articles in Marketing

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Tell Me A Story About Me Marketers know that a story is a good way to engage prospects. But too often the marketer wants to tell a self-serving story about the company instead of about how the company helps the prospect or customer. Chest-thumping puffery does not sell. Tell me about how you can make me more money, save me some time, provide me work/life balance and I’m listening and more likely to ring the register. Otherwise, save your time and money because I just tuned out. Outside The Box Understanding psychology and human behavior can come in handy for the marketer, particularly those who operate at the retail level. There are a few tricks retailers use that play on your unconscious to relax you, or change your in-store behavior. Give It Up Again It is estimated that Americans gave total charitable contributions of $260.28 billion for 2005, up 6.1 percent from the previous year. Individuals give the lion’s share, but at this time of year many companies dig deep to make charitable donations, too. Not only is it the right thing to do, it is also the smart business thing to do. Old Fashioned Marketing Every year we start seeing all the articles about what the new year will hold. Everything from politics to marketing is dissected and forecast. I like to take advantage of trends as much as anyone but you can’t let the new blind you to the tried-and-true. Let's get back to the fundamentals of marketing. 11 Ways To Promote Your Website There are many ways to promote your website from writing articles and linking strategies to SEO and enewsletters. This article reviews 11 ways to boost web traffic.

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