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Harry Hoover's Articles in PR

  • Optimize Your News Releases
    Today's news release is written differently than those from the past. It still needs to be newsworthy and it needs to sound like a human wrote it. However, you must include the right keywords in it to take advantage of the web. Let's examine some news release optimization techniques.
  • Digitize Your News Releases
    Some say Ivy Lee invented the news release in 1906. But since its invention, a news release only rarely has scored anyone a placement in the New York Times. However, the news release is not dead. It has evolved into a powerful tool for publicity and driving web traffic. Written and distributed correctly, a news release can provide a real boost to your online PR program.

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