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Jane Deuber's Articles in Marketing-Direct

  • In Direct Sales- Your Summer Preparation Checklist
    The lazy days of summer don't have to slow you and your business down when you take these steps to prepare in advance. This time-tested Summer Preparation Checklist will ensure your sales and sponsoring keep rising along with those summer temperatures.
  • In Direct Sales - The Magic of Recognition
    One of the most important reasons to encourage regular gatherings with your team is to provide you with the opportunity to recognize individuals for their accomplishments - large and small. Each of us has a need to be recognized for our efforts. Team meetings and trainings give you the perfect venue to do that. Just as a coaching call from you can have a positive effect on a Consultant, recognition in front of a group of peers can also have an immeasurable impact on the attitude and performance of your Consultants.
  • In Direct Sales- Ten Commandments of Proper E-mailing
    E-mail is without a doubt the best business-building tool to hit the home-based business arena since the fax! Why? Because it is low cost, instantaneous, flexible and absolutely anyone who can type can learn how to use it to their advantage. But just because you know how to open, write and send an e-mail doesn't mean you are making the most of this incredible tool. In fact direct sellers who fail to follow simple e-mail etiquette may be doing more harm than good.
  • In Direct Sales - Take Control of Your Business Finances
    Whether you joined your company for the additional income, the fun and products, or the tax benefits, taking the following steps will enable you to get control of your business finances for higher profits and greater peace of mind.
  • In Direct Sales - How to Respond To Booking Concerns
    When it comes to the art of booking, there's a new twist on an old saying "Give a Direct Seller a show and she has income for a day. Teach a Direct Seller to book a show and she has income for a life time"! That is why successful Direct Sellers take time to learn the art of understanding and addressing the concerns of potential hostesses and customers.
  • In Direct Sales - Mine Your Diamonds For The Answers
    Mirror, mirror on the wall - which incentive plan is the most effective of all? Granted, it's not the most scientific method of determining your course of business this year, but in this age of rapidly changing technology, fickle customer loyalty and increasing distributor expectations, more and more companies are needing to pull out all the stops in order to keep expanding in the coming years. So if you don’t happen to have a magic mirror hanging around, where can you turn for the answers?
  • In Direct Sales - Embrace the Possibilities of Parties
    Each year, as the fall colors appear and the air takes on a bit of a chill, certain direct sellers begin their day with a fresh sense of anticipation and excitement for the opportunities that await them. What’s their secret?
  • In Direct Sales - Maximize Sales To Brides
    No matter what kind of product you represent, there is a good chance you can provide a valuable service to any Bride. In fact, Bride Magazine reported that approximately 80% of all brides spend an average of $50 per bridesmaid gift. In addition, brides spend more on themselves in the six months prior to their wedding than in any other six-month period in their life.
  • In Direct Sales - Customer Care Calls - Preparation is the Key!
    Personalized customer service sets you apart from all the others and leads to long-term, profitable relationships with your customers. Set a goal to make 2 customer service calls a day and watch your business explode!
  • In Direct Sales - Cookie Cutter Service Doesn't Cut It Anymore
    In the evolution of marketing, one trend that has thankfully become a mainstay in the strategic planning process of today's innovative businesses is the practice of niche-marketing. In brief, it is the deliberate attempt to more narrowly define your marketing message so it speaks clearly and powerfully to a small market segment whose needs you are uniquely qualified to meet. Companies who have jumped on the niche-marketing bandwagon are successfully navigating the rough whitewaters of today's uncertain economy and are demonstrating that a company can never stop "fine-tuning" their strategy for growth.
  • In Direct Sales - Build Rapport With A Personal Touch
    With more and more people corresponding through e-mail, now is the time to differentiate your business by personalizing your contact with a simple and inexpensive postcard. There are so many reasons why you should send postcards regularly. They are affordable (whether homemade or purchased), inexpensive to send, fast to write and fun to receive!
  • In Direct Sales - Increase The Number Of Bookings From Your Shows
    Bookings are the lifeline of your business because they provide immediate income, future bookings, and lead to new team members. Following are four simple ways to increase the number of bookings you receive at every show.
  • In Direct Sales - Beat The Summertime Slumps
    Ward off the dreaded sales and sponsoring summer slump by adding a little sizzle with the "F' word FUN!
  • In Direct Sales - Be A Product Of The Industry
    New distributors hear this as soon as they join; seasoned distributors live it every day; trainers shout it from the rooftops so their organizations get it loud and clear "Be a product of the product!" What does this mean?
  • In Direct Sales - Are You A Recruitment Friendly Company?
    Building from within is the fastest and most cost effective way to grow your organization. Visions of distributors holding opportunity events, conducting one-on-one interviews and requesting three-way calls with their upline are the things that direct selling executive's dreams are made of. And while there are these precious, self-motivated individuals in every organization, "how to find more of them," is the question that is on everyone's mind.
  • A Goldmine Of Sales During The Holidays
    The Holidays are a great reason to call ALL of your previous customers and hostesses to offer a show, schedule a private appointment and gather referrals.
  • Balancing Sales With Sponsoring
    Do you know how to row a boat? That's rightrow a boat.If you answered yes to this question, then congratulations you also know one of the greatest secrets to creating lasting success in Direct Sales. Growing your business the "smart" way is very much like rowing a boat.

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