Jeffrey Hauser's Articles in Advertising

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Finding a Good Yellow Page Consultant No one said that running a business was easy. But finding the right consultant can help it go a lot smoother Using ROI (Return on Investment) as a Marketing Tool Do you know how much to spend on your advertising budget and how to judge whether your ad was a success? Every business owner should read this article before committing a penny more toward marketing. Tips on Creating Your Small Business Yellow Page Ad The small business can benefit from an effective Yellow Page ad. I should know. I sold those ads for 25 years and now pass on my knowledge. When is a Yellow Page Consultant Not Your Consultant? Companies that advertise are assigned representatives from various media to handle their account. If you understand their relationship with your business, you’ll know what to expect. The Yellow Pages Expert: Where To Find One With so many “experts” floating around, how do you spot the really good ones and what can you expect when you find them? Yellow Page businesses listen up. The Auto Repair Shop’s Guide to Effective Yellow Page Advertising What Your Yellow Page Ad is Missing (Part 5 of 5) What Your Yellow Page Ad is Missing (Part 4 of 5) What Your Yellow Page Ad is Missing (Part 3 of 5) What Your Yellow Page Ad is Missing (Part 2 of 5) What Your Yellow Page Ad is Missing (Part 1 of 5) Is Your Yellow Page Ad a Success? Knowing what makes an effective ad is the real secret to success. 15 Sure-Fire Yellow Page Headlines Guaranteed to Get Attention Forming the headline of an ad is like building the foundation of a house. If it works, it's a great start. If it doesn't, the rest of the ad is meaningless and falls apart. Here are some suggestions for success. Advertising Your Business by Word of Mouth Do you rely on word-of-mouth advertising for your business to prosper? You might want to think about what your customers are actually saying about your company. A Yellow Page Expert Speaks Out In many homes, The Yellow Pages is as prevalent as the Bible, and used far more often. But what do you really know about this book?

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