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Search Engine Marketing Strategies Darwin's theory has rightly stated "survival of the fittest," and still applies to the 21st century international commercial community. Meaning, numerous business gladiators are trying to prove their supremacy in the commercial arena, and marketing strategy has a crucial role to play. E-commerce has become one of the most significant attributes of business activities, wherein search engine marketing strategies are very significant in determining the destiny and profitability of any business. Search Engine Optimization Marketing It certainly looks like a lot of businesses are finally realizing just how important search engine optimization marketing campaigns are ? and they are not hesitant to spend money to make sure that their Web site is not left behind. Studies show that in 2004 alone, spending on Web marketing through search engine optimization doubled ? in fact, businesses spent more than $12 billion in the race to the top ranks.

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