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The Keys To Successful Self-Marketing As we move further into the this decade and into the 21st Century the competition for jobs and promotions are getting more fierce every day. Because of global competition companies care only about what you have done and can do to increase their bottom line. To achieve career success today you must be able to market yourself well. You not only have to constantly acquire new knowledge and skills, but you have to be able to market your knowledge and skills to your current bosses and prospective employers. Cultivating An Image Of Success Many people think that all you need to succeed to today are excellet skills. That may have been true in the Industrial Age, but not today. In today's highly completitive and international business world you need to have the right image. You must must refine how you look, speak and relate to others. Cultivating the right image includes color, wardrobe, grooming, image objects, communications, protocol, and etiquette. If you want to move up the ladder of success you must look great every day and remember that everything counts. Business Survival Skills For The 21st Century In the Industrial Age the main skills you needed to survive and prosper in the business arena were loyalty and strong work ethic. You could set your watch by annual pay raises. Seniority was the standard for upward mobility, but that was long ago.

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