John Bradley Jackson's Articles in Marketing

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Product Promotion Turns Prospects Into Customers Unlike advertising and public relations which create publicity and awareness, product promotion delivers a call to action. Typically, the call to action is for the customer to buy now- often there is an incentive offered to encourage the customer to do so. Marketing Mantras Make Money A marketing mantra is three to five words that describes how your business or offering is different. It must be easy to say and remember while being easily understood. If it is in writing, it should leap off the page with authenticity and integrity. It can be used internally or externally. It should say how you are different instead of how you are the same. Niche Marketing With a Sustainable Competitive Advantage A Sustainable Competitive Advantage (SCA) is a unique offering that is valued by your customer and is not available from the competition. It is not what you think it is or what want it to be. It is what your customer believes and that is what counts. This perception is everything. Product Positioning Strategies Positioning is what the customer believes about your product's value, features, and benefits; it is a comparison to the other available alternatives offered by the competition. These beliefs tend to based on customer experiences and evidence, rather than awareness created by advertising or promotion. Article Marketing is Free and Easy Article marketing is one of the best ways to optimize your website, create new sales leads, and to garner new publicity. The really good news is that it is free and easy (OK, it does take some time and a few brain cells). First, Best, or Different; What Every Entrepreneur Needs to Know About Niche Marketing The entrepreneur who finds a customer segment that has been underserved or overlooked can earn extraordinary rewards. Niche marketing requires that you focus on customers who cannot get what they want or need from their existing providers. For various reasons, mainstream firms will often innocently overlook or deliberately pass over customers with special needs; instead, they will choose to market to the larger, more homogeneous customer groups. These underserved or overlooked segments can be very fertile ground for the entrepreneur to exploit, since they need a provider who truly understands their requirements. Viral Advertising: "Will it Blend?" You may have read about the merits of "viral advertising", which is a relatively new term that refers to marketing techniques that use social networks (i.e. MySpace, your e-mail buddy list, etc) to pass along messages, e-mails, or video clips. New Millennium Marketing Mega Trends The following changes will rock your marketing world:

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