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John Bradley Jackson's Articles in Product-Launching

  • The Beta Buzz
    Take a quick tour of the new and trendy websites on the Internet and you will find the frequent and liberal use of the word "Beta." In most cases, the word Beta is used almost like a tagline under the company or product name to signify that this offering is new, cool, or different. The purpose is to create a "buzz" or the perception of leadership for an offering.

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