John Bradley Jackson's Articles in Sales

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Customers Know Too Much With the proliferation of the Internet along with blogs, wikis, social networks, and online communities, buyers today are making superior purchase decisions based on information that is now readily available. Gone are the good old days when buyers depended on their sales people to educate them about products and services. This new found purchasing sophistication applies to both B2B markets and B2C markets. Fear of Rejection A major cause of failure of sales people is said to be the fear of rejection. Fear of rejection can disable you from making cold calls, handling objections, closing deals, and from getting up in the morning.

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