Jonathon Hardcastle's Articles in Advertising

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Advertising Great David Ogilvy The late David Ogilvy, renowned as the "Father of Advertising," celebrated his seventh death anniversary on July 21 this year. It is only fitting that we pay tribute to this legend whose original thinking and insistence on advertising basics transformed Madison Avenue in the 1960s and 1970s. Buying Your First House Just about all of us wonder about the day we'll pick up the keys to our own home. Buying your first house is actually the goal for million of people worldwide. Being able to afford your own house is an extremely important mission most people work to accomplish throughout their lifetime. Attachment And Reciprocity In Family Life Relationships among generations have been considered within two conceptual frameworks, attachment and reciprocity. "Attachment" refers to the close emotional bond that family members typically use. "Reciprocity" describes the efforts family members make, to balance their giving and taking across the course of their lives. I recently read Joan E. Norris and Joseph A. Tindale's book titled "Among Generations," in which various theories . Do Blogs Dynamically Transform The Modern American Political Culture Recently web logs, or blogs, have exploded in popularity and have come to occupy an increasingly important place in American politics. Given the disparity in resources and organization against other actors, their influence presents a puzzle. How can a collection of decentralized, nonprofit, contrarian and discordant websites exercise any influence over political and policy outputs? Bathroom Makeover According to contractors, the room that is undergoing the greatest amount of transformation in new construction and remodeling is the bathroom. In fact, since the 1930s, the average master bath has tripled in size and the huge bathrooms build in houses today have even an oversized closet inside. The Advertising Business Have you ever wondered how advertising works and how an advertising agency makes money? Behind the glitz and glamour, advertising is still really a business and a lucrative one at that. The Truth Behind Advertising Advertising is more than just the means of disseminating product information. It is a primary communications tool of our economic system. Moreover, aside from its diverse role as a persuasive communication tool, it is also part of the everyday culture of virtually everyone. Actually advertising is a part of our social, cultural, and business environment.

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