Jonathon Hardcastle's Articles in Business

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The New Consumption Patterns Contemporary economic models present the typical consumer as deliberative and highly forward-looking, not subject to impulsive behavior. Shopping for a product or a service is seen as an information-gathering exercise in which the buyers look for the best possible deal for products and/or services they have decided to purchase. Market Research and Focus Groups Market research plays two roles in the communication processes of any business system. First, it is part of the marketing intelligence feedback process. It provides decision makers with data on the effectiveness of the current employed techniques and provides insights for necessary changes. Social Value Is Part of the Organizational Goals No organization, even if it were interested in profitability as a prime goal, could avoid producing some kind of social benefit or avoid intending at least in some part to achieve some kind of goal, which is other than purely making money. The Perfect Ten Of Nadias Life What happens to Olympic medallists when they retire from competition? Well some of them get married with other gold medallists and become parents. At least this is the case for Nadia Comaneci and Bart Conner. Comaneci gave birth to their first child, a boy, named Dylan Paul, on June 3, 2006. It sounds as a perfect story of family happiness, but life was not always good for the legendary gymnast Nadia Comaneci. Introduction To Business Ethics Is it possible for an individual with strong moral values to make ethically questionable decisions in a business setting? What affects a person's inclination to make either ethical or unethical decisions in a business organization? Although the answers to that question are not entirely clear, there appear to be three general sets of factors that influence the standards of behavior in an organization; individual factors, social factors and opportunity.

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