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Judith Kallos's Articles in Email-Marketing

  • Will Your E-mail Get Opened? Subject: Fields Matter!
    All too often onliner's misuse the Subject: field thereby hindering the potential of their e-mail being opened rather than being deleted or sent to trash. A recent study reflects that the Subject: field determines whether an e-mail gets opened by 41.1 percent of recipients!
  • Ten E-mail Etiquette New Year's Resolutions
    Happy New Year! New attitude? New habits? 2006 brought many changes, unfortunately, when it comes to proper technology use, many still feel online is a free for all. Certainly that is not the case and is simply a misnomer to lend shelter to those who still do not want to make the effort to learn the online rules of the road.
  • The 5 Essential Elements of Every E-mail
    Make the effort to integrate these 5 essential elements in every e-mail you send and you will contribute to the perception that you are tech savvy, courteous and a pleasure to communicate with. When it comes to e-mail its all about communicating with knowledge, understanding and courtesy!

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