Kathryn Lively's Articles in Site-Promotion

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Effective Offline Site Promotion With the many promotional options open to the website owner with regards to Internet marketing, one should not discount the effectiveness of offline advertising to bring in traffic. If your livelihood is centered around what you sell online, it will take more than a compelling site with relevant content and a user-friendly shopping cart system to generate sales. Take advantage of old-fashioned advertising to build your online presence. The Author as Brand: Establishing Domain Ownership You are an author. You have a book to sell. You have a website with which to promote your book. Wonderful. What's the URL?If you have read this and asked yourself, "What's a URL?" then we need to back up a bit.

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