- How To Create Your Own Audio Mini-Seminar
If you've been thinking about creating your own audio mini-seminar but weren't quite sure how to get it all set up, then you'll love these 7 simple steps. - How to Get—and Stay—Motivated to Accomplish Your Bold Goal
How do you break new ground even when you're afraid? Here are 3 quick, simple tips to get your brain working FOR what you want to accomplish, not against it. - Is Your Website Missing These 5 "Must Haves?"
We invest so much hope into our website: hoping it will bring in new leads, hoping it will turn visitors into clients, hoping it will make our marketing easier.Here are 5 essential 'must haves' to make sure your website isn't missing any of them! - How to Sell Service Packages
Quit focusing on features and start relishing results.One of the strategies I've been nagging everyone about lately (yes, I do mean nag—with a smile of course!) is to quit focusing on features and start relishing results. So far, so good. But where a lot of Service Professionals pull up short is when they try to describe their packages. All of a sudden, features tumble out like kittens running amok. - Marketing Shortcut for Busy Professionals
How you can create your own successful marketing campaign.One of the big shifts you can make in your business is to switch your marketing from a "riding shotgun" approach to a strategic campaign. It's actually simpler than what you're doing now so let me show you what I mean, and how you can create your own successful marketing campaign. - 5 Easy Ways to Get Marketing Driven Testimonials
I count my outstanding testimonials as one of my top 3 business assets (sharing company with my database and my creativity). - Line Up Your Services For Branding Power
Okay, so you've been in business a while. You have a few different services you offer. You have regular clients who know, like, and trust you. So now it's time for me to ask you, do you have a signature line of products and services, each one feeding into the other? - How to Get a Big Project Done Faster
I'm patient with people and animals but one thing I am NOT patient with is the time it takes to get stuff done. So when I had to get my new website written I knew I had to do something to make the project fast, fun, and simple. - Why Your Clients Will Pay More
It's a fact. Clients will always pay you more than you realize. How do I know? Because price is not the be-all-and-end-all of why your clients hire you. It's usually third, even fourth on their list of important reasons why they'll choose your service over someone else's. - Don't Goof! How to Choose the Right Information Product
By now you know that there's only one way to instantly re-launch yourself as an expert and that's to create an information product. But when you look at the wide range of formats to choose from it can be overwhelming! - Are You Ready to Move Up Market?
Are you working with the same level of client you were a year ago? How about the same type of client as two years ago? If the answer is "yes" then it's time to look at moving "up-market." - 5 Tips to Creating a Powerful Master Mind
You know how you'll often get things done because someone else is counting on you? Somehow, when we make a commitment to someone else, it's easy to take action and follow through. Yet when left on our own, we tend to piddle around, get distracted, or fritter away our time. - 5 Reasons to Create Your First Information Product
When I was a kid, I remember the Lillian Vernon catalogues that used to arrive in the mail. Each page was chock full of items that had no real purpose other than they were fun to look at and buy. - 3 Ways to Respectfully Handle Your Less-Than-Ideal Clients
If you're charging what you're worth then you're going to be cutting loose the bottom 10-15% of your clients each year. But nobody likes to be "the bad guy" so when the time comes to move on what do you do? The answer isn't to just pack their bag and say, "See you later Charlie!". Nor is it to hang on to the guilt—and the clients—"because you don't want to hurt their feelings." - How to Charge More and Get It
"Charge more?!" my client exclaimed. "I don't think I could do that."
"Really? Why not?" I asked her.
"Well, because..."
What followed were umpteen reasons that sounded legitimate. Sort of. What I didn't hear was the real reason.
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