Kendall SummerHawk's Articles in Entrepreneurialism

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Why Your Clients Will Pay More It's a fact. Clients will always pay you more than you realize. How do I know? Because price is not the be-all-and-end-all of why your clients hire you. It's usually third, even fourth on their list of important reasons why they'll choose your service over someone else's. Are You Ready to Move Up Market? Are you working with the same level of client you were a year ago? How about the same type of client as two years ago? If the answer is "yes" then it's time to look at moving "up-market." How to Charge More and Get It "Charge more?!" my client exclaimed. "I don't think I could do that." "Really? Why not?" I asked her. "Well, because..." What followed were umpteen reasons that sounded legitimate. Sort of. What I didn't hear was the real reason.

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