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Kendall SummerHawk's Articles in Marketing

  • How to Sell Service Packages
    Quit focusing on features and start relishing results.One of the strategies I've been nagging everyone about lately (yes, I do mean nag—with a smile of course!) is to quit focusing on features and start relishing results. So far, so good. But where a lot of Service Professionals pull up short is when they try to describe their packages. All of a sudden, features tumble out like kittens running amok.
  • Marketing Shortcut for Busy Professionals
    How you can create your own successful marketing campaign.One of the big shifts you can make in your business is to switch your marketing from a "riding shotgun" approach to a strategic campaign. It's actually simpler than what you're doing now so let me show you what I mean, and how you can create your own successful marketing campaign.
  • 5 Tips to Creating a Powerful Master Mind
    You know how you'll often get things done because someone else is counting on you? Somehow, when we make a commitment to someone else, it's easy to take action and follow through. Yet when left on our own, we tend to piddle around, get distracted, or fritter away our time.


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