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Kevin Stith's Articles in Web-Development

  • Web Site Analytics
    Website analytics is widely used by business to business and business to consumer online merchants to examine various markets and track their customers accurately. Web analytics is also becoming increasingly popular with webmasters of other websites as well. Since tracking visitors accurately is very important for most websites, most webmasters use web analytics to get customer conversion rates and other important data. Usually, web analytics software tracks visitor behavior by inserting a small piece of tracking code on each page of the site. The tracking code transmits information to the analytics software vendor's data collection facility using a tiny gif image or a small JavaScript code. To identify returning visitors tracking ID stored in a cookie is used.
  • Real Time Web Site Analytics
    Real time website analytics is an online tool that provides accurate, detailed, and reliable reports to webmasters and web site owners almost instantaneously. Real time website analytics answers questions related to visitor behavior, site performance, and retention of customers. Vendors of this technology claim that it is up to 60% more accurate than the traditional log-file analysis. The service can be purchased online from a host of providers. With real time analytics, you can obtain page views, visits, visitors, navigation, entry and exit pages, time spent on site, countries, languages, continents, search engines, and keywords used online within no time.
  • Outsourced Web Site Analytics
    For any website, it is crucial that the visitors feel good about using the site and locate the information or products they are looking for quickly and efficiently. Most companies employ sophisticated, commercial website measurement and analysis solutions to study user behavior. Unfortunately these solutions are often very expensive when the cost of licensing as well as implementation is considered. Often, implementing IT solutions for websites internally is a Herculean task. Businesses without specialized IT departments take time in understanding the installed software’s functionality and installation leading to mistakes that can often be very expensive.

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